Tuna Lures

Shimano Butterfly Flat-Fall Jigs are a totally new concept of Butterfly Jigging technique. Drop the jig down to the bottom, then crank it up 30 feet off the bottom and free spool. Or cast the jig and let it fall while free spooling, wait for the...

Shimanos new Butterfly Wing-Fall is the perfect addition to an anglers arsenal of jigs for both conventional speed jigging and slow-pitch jigging. This dynamic jig has several falling actions wide roll, cradle swing and back slide designed to mimic an...

Originally named the Coltsniper Lightweight Casting Jigs, the CURRENT SNIPER Jigs are extremely versatile and can do it all. They are great options for anglers casting off the shoreline or from a boat into busting fish as well as when vertically...

Compact and dense, it allows the jig to descend very quickly in order to always be vertical to the boat. This also allows it to be a great jig if you are fishing small tight reefs where speed and accuracy can make or break the bite. Equipped with very...

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet,...

The new Sardine Swimbait will be a must for every saltwater angler. The profile is an exact match to use when the Whitebait arrive at their in-shore spawning grounds. The oscillator is dialed to a tight flicker action. Put away the cast net and tie on...

Threadfin Shad are one of the most abundant and widely dispersed forage species and are a prime target of most freshwater game fish. Fish the LIVETARGET Threadfin Shad Swimbait during the spring shad-spawn, in the summer when Shad school up, or during...

When Bass get dialed in to a big Shad bite, the new LIVETARGET Gizzard Shad Swimbait is an ideal match. With a wide and deep body, anglers now have a big profiled swimbait to target shallow to deep ranges. The Oscillator generates a moderate wobble...

The Crystal 3D Minnow Deep Diver’s patented and proprietary Internal 3D Prism finish reflects all subsurface light for the utmost visibility, even at maximum depths and speeds. This highly effective trolling bait (recommended speed at 3-8 knots*)...

Yo-Zuri is proud to announce the introduction of the new and improved Bonita. The original high speed trolling hard bait has been redesigned with upgraded features and a lower price point. Yo-Zuri’s new Bonita boats our patented color change...

Leveraging Shimano’s proprietary ARMA Boost technology, the Shimano Armajoint 190SS Swimbait is designed to solve the challenges of casting big jointed swimbaits and vastly improves casting distance and accuracy. As the angler casts the lure, an...

Fish-Field Dancing Minnow Flies are hand-tied with flourescent bucktail and have UV & glow material on their super sharp hooks. The bucktail and artificial material combine for the best swim action, durability and attraction. Their 3D lifelike eyes...