Flash Sale

Born from the C3 round reel platform, the Ambassadeur Catfish Special fishing reel offers anglers a unique package backed with proven components designed specifically for catfish fishing. Performance starts with 3 stainless steel ball bearings + 1...

Built on the renowned Ambassadeur round reel platform, the New Abu Garcia C3 Striper Special Round Baitcasting Reel offers offers a targeted feature set for striper fishing, backed by proven components. This is about performance in the face of big,...

The Jackall PikuPiku 78 are a new concept in topwater fishing. Featuring a unique curved body, they draw bass with a light twitch of the rod creating ripples on the surface. Give the lure a few light twitches and they will move left or right. Twitch...

Jackall Lures are designed using the latest technology in the fishing industry. Proto type baits are designed using a computer to generate a three dimensional image of the lure, which are then created by a machine that can shape the bait at lightning...

Constructed from an alloy that is 10% Harder on the Rockwell C Scale than a traditional carbon steel tool, these Cam Pliers are 8-inches in length. They utilize a unique cam design that applies 80% more leverage to the gripping and cutting Power. The...

The all-new Fathom II Lever Drag reels take a class-leading reel and raise the bar even more. New models, sizing, features, and optimized billfish models round out the assortment to give a model for every application. Integrating the palm side plate...

The G1000 Pro is a premium and durable handcrafted workhorse. Since 1974, the G1000 Pro Series has been a staple among the salmon and steelhead communities up and down the west coast. Today, anglers across the USA (and beyond) are well aware of...

Zakana - Derived from the word of Japanese slang "small baitfish." The Zakana Casting Jigs come in a wide variety of colors with their recognizable large black eyes. Built with VMC 9626 high quality hooks and wire, these designs make Zakana...

Features: 4 Bearing System (3CRBB + 1RB) Anodized aluminum spool Corrosion-proof composite frame Rugged brass gears, helical-cut for smooth, powerful winding Ultimate Tournament carbon drag (UTD) Centrifugal spool brake Dual system Infinite...

The Hoochie Spinner Rigs are Shortbus' latest and greatest addition. They are designed to give the maximum action with spinner blades in any water condition. Hoochie Spinner Rigs are UV-enhanced. This version comes in a Dual Pack. Features: 40LB Test...

The Mustad Demon Offset Circle Hook is a true circle hook featuring a wide gap, offering the best hookup ratios. No wonder it is so popular among tournament fishermen. It features 3X strong wire and making it perfect to target giants. The distinct...

The new Rip Roller Slow Fall Jig is built with a slim, streamlined profile for quick descent on a tight line. Its centered weight gives it a stable, but rapid rolling action on a slack line. Two contrasting colors on each side create a blinking flash...