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Discover the Daiwa Certate LT, a reel that takes precision and durability to the next level, with a particular focus on its cutting-edge MC Tough Digigear. Crafted from extra super duralumin and subjected to a unique surface processing, the MC Tough...

Introducing the Daiwa Tatula Elite Spinning Reel – A Masterpiece of Precision and Performance! Featuring a ZAION Compact Body available in multiple sizes, this reel is engineered for lightweight durability, ensuring you can tackle any angling...

Light as a feather but tough as nails. Constructed similarly to an athletic sneaker, the Chome Lite™is incredibly light, low profile, and nimble. Features: TRACTION // Proprietary Kling-On Rock™ outsole delivers lightweight, flexible...

The first of its kind, Stealth Sneaker is as light as a sneaker, tough as a boot. The most agile fishing footwear on the market for when you need to sneak up on spooky fish. Features: TRACTION // Proprietary Kling-On Rock™ outsole delivers...

Designed for serious surf casters, the Ultegra XTD Surf reels provide consistent long-casting performance and Super Slow Oscillation (14000) / Slow Oscillation (5500) for precision line lay. Plus, these reels feature Shimano X-Ship for improved gear...

Born for finesse game applications, the Aldebaran BFS combines a lightweight Magnesium frame and specialized braking system to tackle any technique within the Bait Finesse System (BFS) realm. The Aldebaran BFS incorporates Shimano's Finesse Tune Brake...

The second generation PENN® Fathom® II star drag reel is built with a rigid metal frame and sideplates, now with added features to make it more angler friendly than ever. Featuring our fast gear access sideplate, any angler can service their...

Fish-Field Baby Squid Hoochies are made from high quality UV materials that make the Baby Squid bright and soft. The glow eyes and glitter body draw attention and trigger bites so you can land more fish! Great for kokanee, trout, steelhead, salmon and...

Introducing the Daiwa Regal LT, a game-changing reel designed to revolutionize your fishing experience. Crafted with the groundbreaking ZAION V super composite material, it offers the perfect balance of lightweight construction and unparalleled...

Stay Liquid. It can feel like you're fighting the current or drowning in choices when picking your rod and reel combo; go with the flow instead. Take your pick between a 5 or 8 weight Liquid rod, paired with our ultra-reliable Liquid S reel in...

Mentor, expert or master of a certain knowledge. In your pursuit of fly fishing enlightenment, look to the Guru for guidance on the journey. This medium-fast action rod will surprise pros and novice anglers alike. With a forgiving feel, Guru...

Perfect for swimming or dragging ElaZtech® baits of all kinds through grass and brush, these free-swinging bullet-shaped jigheads are equipped with 3/0 to 5/0 Mustad® EWG hooks with molded keepers for easy weedless rigging and a unique quick clip...