Flash Sale

The MADSCAD AT Slow Sink features the Patented Autotune™ System to create a twitch-bait with a unique action. The body shape has been designed for extra long-distance casting to cover more water. The...

TUF-LINE® Downrigger 240lb test strength replacement line simply changes the game. Replacing wire cable affords all the benefits of braid and eliminates the hassle of cable. This superior offering provides maximum strength and weight handling...

High-visibility, fluorescent orange braided Dacron® line has the advantage of low stretch and a long service life. A smaller diameter than standard, this premium line allows the planer to run more smoothly with less drag.  300ft 200lb test line...

The Mustad Blueline 7.5" Aluminum Fishing Pliers are built for rugged reliability and versatility, designed to withstand even the toughest fishing conditions. Featuring a durable anodized aluminum body and corrosion-resistant 420 stainless steel jaws,...

  The all new Rapala Sarda 18 Trolling Lure is designed to taunt the nastiest of Saltwater Predators and laugh in their faces with its bite inducing action that monsters cant resist! Constructed from a Single Piece Stainless Steel Construction with...

When precision and strength matter, Tuf Line ADX Enforcer 8X Braid delivers ultra-compact, smooth-handling performance for all fishing conditions. Built with Close Angle Braid technology, this braided superline Enforcer 8X features a tightly woven,...

Pflueger President XT Low Profile Reels embody the rich tradition, performance, and quality that Pflueger has been known for since 1881. Built on a graphite frame and sideplates, the President XT is lightweight, yet strong. Featuring a smooth 10+1...

* Machined from 3/8" Billet Aluminum * Anodized Black * Comes complete with base Prop 65: WARNING - Cancer and Reproductive Harm - www.P65Warnings.ca.gov

Pflueger President Low Profile Reels embody the rich tradition, performance, and quality that Pflueger has been known for since 1881. Built on a graphite frame and sideplates, the President is lightweight, yet strong. Featuring a smooth 6+1 stainless...

Introducing the JX 3 Speed, a compact yet mighty fishing reel that packs a punch. Don’t let its size fool you—this powerhouse comes equipped with a larger power handle and an ultra-low 1.9:1 gear ratio, a rare feature in reels of this class...

Avet has pushed their three speed tech down to smaller LX size which is a little powerhouse that has similar line capacity to the HX without being too tall. These 3 speed models also come by default with the more comfortable power handle which will make...

YAKIMA BAIT CUT PLUG™ Save the Herring, use Yakima Bait Cut Plug Lure! Imitating live baitfish has never been easier! This lure Is designed to mimic a tight spinning cut plug herring or other cut baits with wounded roll action. It has the correct...