Flash Sale

Our custom milled borax is a super fine granule so it coats well without caking, and it has an additional 5% moisture added to it so it won't over dry eggs. Available in plain white, we also offer 4 HOT fluorescent colors. Steelheaders seem to prefer...

True durability to tackle nearly anything in the salt best describes the new Shimano Socorro SW spinning reels. Equipped with long-lasting Hagane gearing, the Socorro reels give anglers the strength for both inshore and offshore action, and with...

This is a state-of-the-art custom rod designed for the many, highly effective Saltwater Jigging Techniques. The HVF Nanoplus Carbon Technology reinforces the blank through a micro-level arrangement of material in the plastic resin. This creates a...

The Keitech 4-Inch Swing Impact is a proven tournament winner. These versatile swim baits come in four sizes to match any fishing conditions. The Keitech original two-tone color injection process uses different types of salted plastics to achieve...

Fish-Field Tungsten Barrel Weights - Matt Black Finish - @ Specifically built for rigging purposes, the Fish-Field Tungsten Barrel Weights?offer a technique specific design that allows anglers to utilize the benefits of tungsten for specific rigging...

Technium rods are specially engineered for the West Coat's unique fishing requirements including casting, spinning, mooching, and sturgeon. Constructed of glass core with graphite carbon wrapped blanks, Technium offers a high strength-to-weight ratio...

Value-packed power and performance, the Max Toro Digital Line-Counter low profile reel gets the job done day after day with 5 stainless steel ball bearings that provide smooth operation. 20 pounds of drag pressure and a lighted digital line-counter...

The New 2-Inch Keitech Easy Shiner combines the unsymmetrical body of the Shad Impact with the Fantastic tail action of the Swing Impact. These versatile swim baits come in 4 sizes to match any fishing conditions. Keitech's original two-tone color...

6 Hooks Per Pack Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape and shaft length so you get the most out of your plastics cast-after-cast. And,...

The Bait Injector is much safer and easier to use than a hypodermic needle. The perfect size for injecting bait fish like smelt, sardines, squid and anchovies. 2oz and 8oz available, 

Features: Precision machined 6061 T-6 marine grade aluminum and stainless steel components. Anodized for superior corrosion resistance and beautiful finish. Re-designed, True one piece frame for the ultimate in strength vs. weight. Powerful lever...

The Mustad Salmon Siwash Hook is a great replacement hook for your favorite trolling spoons and lures. This hook's 3X strong wire features an open eye for easy change, using a plier to close the eye. The hollow point is designed for fast penetration,...