Flash Sale

This line service is designed for customers who have purchased reels from us and want to get line put on before shipping out. Here is the instruction below on how to do it. Line Price is per yardage. If you don't know the yartage you want us to put...

* Machined from 3/8" Billet Aluminum  * Powder Coated Black or plain aluminum (Rod Holders not included)

Designed with passion, desire, and experience, Okuma SST rods are elevating performance standards throughout coldwater fisheries.  Species- and technique-specific actions provide the definitive rod selection for salmon, steelhead, trout,...

A new rod in the popular line of Harrier jigging rods, the HARRIER SLOW PITCH JIGGING ROD. Designed for the more subtle technique of "Slow Pitch" jigging where the jig is deployed much slower and more deliberately. It is a vertical jigging...

Maxima Ultragreen has been the “go-to” line of serious anglers around the world for decades. Its trademark strength is a hallmark attribute. From big game to small stream trout, Maxima Ultragreen features outstanding abrasion resistance...

Yo-Zuri’s Hybrid Line is a 50/50 Co-polymer consisting of flourocarbon and nylon. Hybird’s extrusion process creates a true molecular blend of the two materials that is 100% waterproof with the abrasion resistance and sensitivity of...

Bait Buttons has come out with a new size Bait Button called," BIG GAME" 5-SERIES BAIT BUTTON. For all you Sturgeon Fishermen that are perplexed about the new regs. requiring barbless hooks here is your answer. Stack your shad or shrimp baits on...

Daiwa J-Fluoro Fluorocarbon Leader Clear with Parrallel Spooling band -  Manufactured in Japan by the world's most precise line extruders, Daiwa J-Fluoro Fluorocarbon Leader is made using the finest raw materials available. With its impeccable...

PowerPro Super Slick 8 V2 is Smooth as Silk - 8 yarn Spectra fiber construction braided under high tension to create a live surface that feels smooth as silk. Cast like a Bullet - Reduced line friction on the spool and through the rod guides allows...

Simply apply Fire Gel on your finger and rub onto your favorite lure for maximum success. Features: EASY APPLICATION PROFESSIONAL STRENGTH EXTRA STRONG SCENT DESIGNED FOR THE TOUGHEST FISHING CONDITIONS MANUFACTURED TO WORK ON FLIES, LURES, BAIT...

Technium rods are specially engineered for the West Coat's unique fishing requirements including casting, spinning, mooching, and sturgeon. Constructed of glass core with graphite carbon wrapped blanks, Technium offers a high strength-to-weight ratio...

  Because we’ve lived on and fished the West Coast all our lives, one of the most tried- and-true uses of Fire Brine has always been on herring. Ditto for sardines & anchovies, minnows, shad, smelt & alewives in the Great Lakes and...