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The PENN® Carnage™ III rods are truly in a class of their own. These rods represent the next generation of high-performance rod building with powerful, lightweight blanks that are also extremely durable. PENN’s RCB2 construction...

When we say that our Balls O’ Fire are our heritage, we’re not kidding. Our eggs are the product of hand-crafted attention to detail and insistence on the highest quality in the world. Just like ‘Dad Pautzke’ demanded. Balls...

Pautzke Crappie Fire Balls- Designed for long lining, single pole, bobber and cork, spider rigging and dock flipping. Crappie Fire Balls disperse a strong crappie and panfish attracting scent into the water triggering more bites with each cast. Our...

Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion at...

Brute strength meets refined style. Upgraded performance and styling merge with proven strength and enginerring. The heritage continues with the new C3, designed to meet the demands of the most hardcore angler. 3 stainless steel ball bearings + 1...

The tradition continues. With silky-smooth operation and power to spare, the new line of C4 round reels embodies trusted durability and engineering with that generations of anglers have come to expect. 4 stainless steel ball bearings + 1 roller...

Features:  Portable Bank Fishing Rod Holder  Made with Heavy Duty Die-Cast Aluminum  Foldable compact design  No Sharp Edges  Easily adjust rod angle up or down as needed  Provides 360 degree directional options without...

Designed for Cutting Edge, Deep Drop Techniques for swordfish grouper, snapper, rock cod and other deep denizens. Two models to choose from, the Standard and the Winthrop. Utilizing the X-45 Bias Carbon Technology, the blanks are wound with a carbon...

Super heavy duty split rings, ideal for connecting hooks to all sizes of lures. Made from the highest quality stainless steel, they are quick to "spring-back" after opening. Available in black chrome and stainless colors. SIZE - RATING QUANTITY PER...

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat. Regardless of where...

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat. Regardless of where...

The PENN® Carnage™ III rods are truly in a class of their own. These rods represent the next generation of high-performance rod building with powerful, lightweight blanks that are also extremely durable. Our proprietary SLS3 blank...