Flash Sale

While some people might call it an obsession, you know that having a stockpile of spinnerbaits, crankbaits, and buzzbaits on hand is just common sense. You also know it's crucial to keep them protected so they run straight. That's why Plano's Elite...

Features: 4 Bearing System (3CRBB + 1RB) Anodized aluminum spool Corrosion-proof composite frame Rugged brass gears, helical-cut for smooth, powerful winding Ultimate Tournament carbon drag (UTD) Centrifugal spool brake Dual system Infinite...

The Hoochie Spinner Rigs are Shortbus' latest and greatest addition. They are designed to give the maximum action with spinner blades in any water condition. Hoochie Spinner Rigs are UV-enhanced. This version comes in a Dual Pack. Features: 40LB Test...

A legendary reimagination of an iconic series of actions, the new G. Loomis NRX+ draws from more than forty years of technology, innovation, and design to meet the performance demands of today’s avid bass angler. Our American-made blanks are...

The Mustad Demon Offset Circle Hook is a true circle hook featuring a wide gap, offering the best hookup ratios. No wonder it is so popular among tournament fishermen. It features 3X strong wire and making it perfect to target giants. The distinct...

The new Rip Roller Slow Fall Jig is built with a slim, streamlined profile for quick descent on a tight line. Its centered weight gives it a stable, but rapid rolling action on a slack line. Two contrasting colors on each side create a blinking flash...

In collaboration with the team at Addicted Fishing, Mustad brings their innovation in hook technology to the Pacific Northwest with the new Addicted Jig Head Series. This versatile jig head was designed for species such as Trout, Salmon, Steelhead,...

When fish become finicky, finesse techniques reign supreme, which is why Mustad has developed the Grip-Pin Ned Jig Head to tempt light-feeding fish. Made for the wildly popular technique of ned-rigging, the Mustad Grip-Pin Ned Jig Head features a...

Okuma’s new Ceymar HD spinning reels are lightweight and feature-packed. These reels are constructed with a corrosion-resistant frame, side plate and rotor. From ultra-compact 1,000 size reels to the perfect inshore 5,000 size reel, the Ceymar HD...

This mushroom shaped head allows angler’s to fish light line techniques like the Ned Rig. Small stick baits can be rigged for a very effective presentation.  The wire keeper helps lock soft baits in place.  Other features include forged...

The ultimate split ring for the harshest saltwater environments. Rated at nearly double the strength of the Hyper Wire split rings, these rings are made from the highest quality stainless steel. Perfect for lures targeting Giant Trevally and large tuna...

Shimano engineered the Talavera Type Slow J series of jigging rods for enhanced performance when targeting anything from bottom fish to pelagics with a slow-jigging presentation. Designed to fish with a slower and more methodical tempo, the parabolic...