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Very often, when someone mentions Ocea Jigger, the image of a refined Jigging reel comes to mind. So how do you improve a legend? For Shimano, we start where it matters most, The Core. Fusing our most advanced manufacturing capabilities with the wants...

The perfect blend of value and performance, the Shimano Speedmaster series of surf rods have anglers covered whether they're targeting trophy fish using lures or bait along the coasts. These newly-designed rods enable anglers to make long, accurate...

St. Croix Legend X Casting Rods This all-new freshwater series packs in proprietary technologies to provide a new benchmark in performance. Cutting edge design combined with impeccable craftsmanship to give you a distinct on-the-water advantage...

Shimano Speedmaster Surf Spinning Rods SpeedMaster Surf rods were designed to achieve long-distance casting and proper lure action. Paired with Shimano Long Cast Concept reels, these versatile rods can put anglers within range of anything that swims...

Steelheading isn't a pastime. It's an obsession. Forged from experience, passion — and often a healthy pinch of optimism — hardened steelhead anglers in North America's Pacific Northwest, Alaska, and Great Lakes Region slog through extreme...

Steelheading isn't a pastime. It's an obsession. Forged from experience, passion — and often a healthy pinch of optimism — hardened steelhead anglers in North America's Pacific Northwest, Alaska, and Great Lakes Region slog through extreme...

Steelheading isn't a pastime. It's an obsession. Forged from experience, passion — and often a healthy pinch of optimism — hardened steelhead anglers in North America's Pacific Northwest, Alaska, and Great Lakes Region slog through extreme...

The Tanacom family has a new big brother. The all new Tanacom 1200 holds and astounding 1,100 yards of 80-pound-test Daiwa J-Braid – that’s 220 yards more than the Tanacom 1000. It also has a 30 percent faster retrieval rate at a quick...

Ultralight anglers must weigh a myriad of factors to find success on the water. Decoding the right combination of water conditions and fish behavior is only part of the equation. Arriving equipped with tools built for specific techniques accelerates an...

Steelheading isn't a pastime. It's an obsession. Forged from experience, passion — and often a healthy pinch of optimism — hardened steelhead anglers in North America's Pacific Northwest, Alaska, and Great Lakes Region slog through extreme...

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcrafted in Woodland, Washington, the new G. Loomis GCX features iconic actions and innovative design that anglers...

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcrafted in Woodland, Washington, the new G. Loomis GCX features iconic actions and innovative design that anglers...