New

The MADSCAD AT Slow Sink features the Patented Autotune™ System to create a twitch-bait with a unique action. The body shape has been designed for extra long-distance casting to cover more water. The...

The MADSCAD AT Suspending features the Patented Autotune™ System to create a twitch-bait with a unique action, extra long-distance casting ability and will perfectly sit level when suspending for a realistic presentation in...

The MADSCAD AT Suspending features the Patented Autotune™ System to create a twitch-bait with a unique action, extra long-distance casting ability and will perfectly sit level when suspending for a realistic presentation in...

The MADSCAD AT Slow Sink features the Patented Autotune™ System to create a twitch-bait with a unique action. The body shape has been designed for extra long-distance casting to cover more water. The...

TUF-LINE® Downrigger 240lb test strength replacement line simply changes the game. Replacing wire cable affords all the benefits of braid and eliminates the hassle of cable. This superior offering provides maximum strength and weight handling...

High-visibility, fluorescent orange braided Dacron® line has the advantage of low stretch and a long service life. A smaller diameter than standard, this premium line allows the planer to run more smoothly with less drag.  300ft 200lb test line...

The Mustad Blueline 7.5" Aluminum Fishing Pliers are built for rugged reliability and versatility, designed to withstand even the toughest fishing conditions. Featuring a durable anodized aluminum body and corrosion-resistant 420 stainless steel jaws,...

  The all new Rapala Sarda 18 Trolling Lure is designed to taunt the nastiest of Saltwater Predators and laugh in their faces with its bite inducing action that monsters cant resist! Constructed from a Single Piece Stainless Steel Construction with...

Danielson Castable Crab Trap Catch your next big haul with ease using the Danielson Castable Crab Trap, designed for both seasoned anglers and recreational crabbers alike. Made with durable, rust-resistant materials, this trap is built to withstand the...

Introducing the Gamakatsu Finesse Heavy Cover Worm Hook—your ultimate weapon for precision finesse fishing. Engineered for anglers who demand the best, this hook combines expert craftsmanship with cutting-edge design to give you unparalleled...

When precision and strength matter, Tuf Line ADX Enforcer 8X Braid delivers ultra-compact, smooth-handling performance for all fishing conditions. Built with Close Angle Braid technology, this braided superline Enforcer 8X features a tightly woven,...

Professional angler Aaron Martens developed the G-Finesse Drop Shot Hook and as Marten says, it’s “improved my hook-ups by 30 to 40%…I rarely miss a fish with these hooks.” The G-Finesse Drop Shot Hook features a point...