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Born for finesse game applications, the Aldebaran BFS combines a lightweight Magnesium frame and specialized braking system to tackle any technique within the Bait Finesse System (BFS) realm. The Aldebaran BFS incorporates Shimano's Finesse Tune Brake...

Experience the Daiwa Steez SV, a revolution in baitcasting reels. Its new compact body design combines comfort and durability, ensuring that you can fish all day without fatigue. The HYPERDRIVE DESIGN maximizes power and efficiency, facilitating longer...

The second generation PENN® Fathom® II star drag reel is built with a rigid metal frame and sideplates, now with added features to make it more angler friendly than ever. Featuring our fast gear access sideplate, any angler can service their...

Fish-Field Baby Squid Hoochies are made from high quality UV materials that make the Baby Squid bright and soft. The glow eyes and glitter body draw attention and trigger bites so you can land more fish! Great for kokanee, trout, steelhead, salmon and...

Introducing the Daiwa Regal LT, a game-changing reel designed to revolutionize your fishing experience. Crafted with the groundbreaking ZAION V super composite material, it offers the perfect balance of lightweight construction and unparalleled...

Mentor, expert or master of a certain knowledge. In your pursuit of fly fishing enlightenment, look to the Guru for guidance on the journey. This medium-fast action rod will surprise pros and novice anglers alike. With a forgiving feel, Guru...

The Fish-Field Milestone I Fly Fishing Rod Combo is the ideal starter or backup setup for anglers looking to hit the water with confidence. Built around a versatile 9-foot, 4-piece #5/6 weight fly rod, this combo delivers a balanced, performance-ready...