New

The Yo-Zuri Snap Beans (S) 25mm 1" are the perfect bait for both novice and experienced anglers alike. Designed for exceptional performance, these small but mighty lures deliver an enticing action that attracts a wide range of fish species...

These new boards are made from ABS (recycled) plastic for durability, they include a working Tattle Flag System (No Extra Charge) along with our latest additions of an Enclosed Back, Adjustable Weight System and New Quick Grip Snap Releases. Like all our...

Yellow Bird, the Creator of the Planer Board, has created a feature packed Mini Planer Board that helps fishermen find new ways to catch more fish.  Like all our boards, its uniquely marked with Red for Port and Green for...

Introducing the Fish-Field NT41 Ultra Sharp Treble Hooks Pocket Pack in Size 1/0 – your ultimate fishing companion for precision and durability. Each pack contains 5 premium hooks, designed for anglers who demand the best. Featuring a sleek black...

The MADMACS is a sinking, high speed trolling minnow with an amazing vibrating action. The Patented Autotune™ System ensures it will always troll straight and run perfectly across a huge range of speeds – as slow as 5kn...

The MADSCAD AT Slow Sink features the Patented Autotune™ System to create a twitch-bait with a unique action. The body shape has been designed for extra long-distance casting to cover more water. The...

The MADSCAD AT Suspending features the Patented Autotune™ System to create a twitch-bait with a unique action, extra long-distance casting ability and will perfectly sit level when suspending for a realistic presentation in...

The MADSCAD AT Suspending features the Patented Autotune™ System to create a twitch-bait with a unique action, extra long-distance casting ability and will perfectly sit level when suspending for a realistic presentation in...

The MADSCAD AT Slow Sink features the Patented Autotune™ System to create a twitch-bait with a unique action. The body shape has been designed for extra long-distance casting to cover more water. The...

TUF-LINE® Downrigger 240lb test strength replacement line simply changes the game. Replacing wire cable affords all the benefits of braid and eliminates the hassle of cable. This superior offering provides maximum strength and weight handling...

High-visibility, fluorescent orange braided Dacron® line has the advantage of low stretch and a long service life. A smaller diameter than standard, this premium line allows the planer to run more smoothly with less drag.  300ft 200lb test line...

  The all new Rapala Sarda 18 Trolling Lure is designed to taunt the nastiest of Saltwater Predators and laugh in their faces with its bite inducing action that monsters cant resist! Constructed from a Single Piece Stainless Steel Construction with...