Hard Plastic Lures

The Yo-Zuri 3DB Jerkbait is a suspending lure with an irresistible minnow shape. It is the only jerkbait designed with “Flat Sides,” which make it perfect for stop-and-go retrieves, or a pause/jerk/pause technique. The “Flat...

The Yo-zuri 3DB Pencil is a top-of-the-line, topwater, “Walk the Dog” style lure. The Internal 3D Prism Finish or New Painted Finish and rear placement, one-knock cadence rattle gives this lure its back-and-forth swimming action, in...

3DB Wake Prop - Designed to produce enticing topwater waking action with each turn of the reel handle, the Yo-Zuri 3DB Series Wake Prop 105mm is a big-bodied single-jointed hard bait that blends the action of a wakebait and topwater prop bait. Built...

Yo-Zuri is proud to announce the introduction of the new and improved Bonita. The original high speed trolling hard bait has been redesigned with upgraded features and a lower price point. Yo-Zuri’s new Bonita boats our patented color change...

Leveraging Shimano’s proprietary ARMA Boost technology, the Shimano Armajoint 190SS Swimbait is designed to solve the challenges of casting big jointed swimbaits and vastly improves casting distance and accuracy. As the angler casts the lure, an...

Delivering the definition of versatility, Shimano Enber 60SP Crankbait boasts Shimano’s most cutting-edge design concepts so anglers can target a gamut of freshwater species with a wide range of techniques. Built with an extended tail profile...

If you need to downsize your offering when the fish are targeting smaller forage, the Shimano Zumverno 95 SP Flash Boost Jerkbait delivers unbelievable performance that will put more bass in your livewell. Built to provide a small and compact profile,...

An ideal lure for cranking in heavy cover or targeting fish actively feeding on bait, the World Rush 56F FB leverages Shimano's FLASH BOOST technology to entice bites from trophy fish. The proprietary FLASH BOOST technology suspends reflective foil on...

The new E-Plugs are the latest Hi-Tech lure by Pro-Troll. The scent and unique swimming action are deadly for salmon. Features: Easy bait or scent loading and cleaning with the trap door Has a unique patented design Tapered front end provides powerful...

Following in the footsteps of a legend yet lighter than the original Jigging Rap®, the Rapala® Jigging Shadow Rap® delivers a slower, more deliberate darting action. Designed specifically for vertical jigging, its broader silhouette and...

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Prop 65: WARNING - Cancer and Reproductive...