Fishing

Threadfin Shad are one of the most abundant and widely dispersed forage species and are a prime target of most freshwater game fish. Fish the LIVETARGET Threadfin Shad Swimbait during the spring shad-spawn, in the summer when Shad school up, or during...

When Bass get dialed in to a big Shad bite, the new LIVETARGET Gizzard Shad Swimbait is an ideal match. With a wide and deep body, anglers now have a big profiled swimbait to target shallow to deep ranges. The Oscillator generates a moderate wobble...

Form meets function in the LIVETARGET Hollow Body Craw. By strategically aligning two distinct lure families (hollow bodies and jigs), this lure sets a new standard in Craw imitations. The hollow carapace offers more than just a snag resistant design;...

The Slow Death® Aberdeen Hook is an Aberdeen style pattern with a special kinked shank that, when threaded with half of a nightcrawler/earthworm and trolled at slow speeds, produces a wild, intense action and reaches areas that blade presentations...

The Mustad 1X fine wire Beak Hook is perfect for natural bait saltwater presentation. The strong forged hook features perfect penetration and holding capacity. Use it for delicate bait presentation to target Sea Bass, Snapper, reef fish like Tautog and...

The Mustad Demon Perfect® Circle Wide Gap Inline Hook is a true circle hook featuring a wide gap, offering the best hookup ratios. The distinct curved shape of the circle hook will, when the fish takes the baited hook and swallows it, ensure that...

The Mustad fine wire Big Gun® Siwash hook is an excellent choice for salt and freshwater fishermen using live bait. Works equally well with shrimp, pinfish and cut bait. It is also a great replacement hook for spinner baits, trolling spoons and...

The Avet LX 6/3 Magic Cast Raptor Plus 2-Speed Conventional Reels features the famous Magic Cast magnetic casting control which allows for control of spool speed for more manageable casts in varying conditions. The Magic Cast patent pending design...

Designed for use with Elaztech super-plastics and traditional soft baits, the Z-Man Rattle Snaker Replacement Rattles are perfect for enhancing your presentation with loud high-pitched rattling acoustics. Featuring a pointed shape to aid with...

The patented Rattle-Snaker tool allows for the easy insertion of glass rattles or tungsten weights into the bodies of ElaZtech® superplastics, thanks to its ingenious stainless hollow needle and pushrod design. A built-in storage compartment in the...

Always at the apex of bladed bass jigs, Z-Man has renewed its frontrunner status once again with the fully empowered ChatterBait Elite EVO. Constructed with upgrades to the max, the EVO is a next-level bladed jig built with highly evolved bass-catching...

Accurately mimicking the body shape and detail of a real goby, the Gobius swimbait is poured from impossibly soft yet durable ElaZtech® superplastic material, producing maximum underwater movement and longevity. Key specs include a split dorsal fin...