Lures

The MADMACS is a sinking, high speed trolling minnow with an amazing vibrating action. The Patented Autotune™ System ensures it will always troll straight and run perfectly across a huge range of speeds – as slow as 5kn...

The MADSCAD AT Slow Sink features the Patented Autotune™ System to create a twitch-bait with a unique action. The body shape has been designed for extra long-distance casting to cover more water. The...

The MADSCAD AT Suspending features the Patented Autotune™ System to create a twitch-bait with a unique action, extra long-distance casting ability and will perfectly sit level when suspending for a realistic presentation in...

The MADSCAD AT Suspending features the Patented Autotune™ System to create a twitch-bait with a unique action, extra long-distance casting ability and will perfectly sit level when suspending for a realistic presentation in...

The MADSCAD AT Slow Sink features the Patented Autotune™ System to create a twitch-bait with a unique action. The body shape has been designed for extra long-distance casting to cover more water. The...

The MADSCAD AT Slow Sink features the Patented Autotune™ System to create a twitch-bait with a unique action. The body shape has been designed for extra long-distance casting to cover more water. The...

The Rapala Sarda 18 is built to provoke the meanest saltwater predators—and dares them to strike. Its aggressive, bite-triggering action is engineered to draw reaction bites from the largest pelagic monsters, making it a deadly addition to any...

The VMC Finesse Tube Jig is designed to pair perfectly with compact soft plastic tube baits. Key features include: Innovative Raised Eye Line Tie: Ensures full penetration through the plastic for seamless rigging and knot tying. 1x Strong...

YAKIMA BAIT CUT PLUG™ Save the Herring, use Yakima Bait Cut Plug Lure! Imitating live baitfish has never been easier! This lure Is designed to mimic a tight spinning cut plug herring or other cut baits with wounded roll action. It has the correct...

The Shimano Ocea Stinger Butterfly Sardine Waver is a specialized jig designed for slow-pitch jigging enthusiasts targeting both pelagic and bottom-dwelling fish species. Its innovative design incorporates a boat-like keel at the rear, enabling three...

Mad River Trout Worms – 2 ¼” Size (12-Pack) Mad River Trout Worms in the 2 ¼” size are the ultimate bait for attracting trout. Now available un-scented, these worms are soft, supple, and durable, offering lifelike...

A modern twist on a classic swimbait, the Keitech Swing Bait has earned its place in the tackle boxes of anglers targeting finicky fish, especially in Japan's clear, highland lakes. Known for its subtle vibrations and lifelike movement,...