Lures

The new Rip Roller Slow Fall Jig is built with a slim, streamlined profile for quick descent on a tight line. Its centered weight gives it a stable, but rapid rolling action on a slack line. Two contrasting colors on each side create a blinking flash...

In collaboration with the team at Addicted Fishing, Mustad brings their innovation in hook technology to the Pacific Northwest with the new Addicted Jig Head Series. This versatile jig head was designed for species such as Trout, Salmon, Steelhead,...

When fish become finicky, finesse techniques reign supreme, which is why Mustad has developed the Grip-Pin Ned Jig Head to tempt light-feeding fish. Made for the wildly popular technique of ned-rigging, the Mustad Grip-Pin Ned Jig Head features a...

This mushroom shaped head allows angler’s to fish light line techniques like the Ned Rig. Small stick baits can be rigged for a very effective presentation.  The wire keeper helps lock soft baits in place.  Other features include forged...

Lighted Simon 3.0 Spin Dawgs will change the way you salmon fish forever. Trolled behind a 360 Flasher, the Simon Spin Dawg comes alive with a darting, rolling, crippled baitfish action that triggers a fishes predatory instinct to strike.  After...

Dating back to the days of Luhr Jenson, there has been a race to design a better more productive cut plug herring lure.  We have done just that! Introducing the Lighted Simon 3.0 Cut Plug with two rigging options, faster spin rates, a scent...

TechSet® technical locking curve maximizes hook sets and locks fish in place. Moon eye shaped jig head provides added control and balance for a variety of jigging, swimming, twitching and popping techniques. Premium rabbit hair body and strip tail...

Fish-Field Mini Squid Hoochies are made from high quality UV materials that make the mini-squid bright and soft. The glow eyes and glitter body draw attention and trigger bites so you can land more fish! Great for Kokanee, Salmon & Steelhead...

Shortbus Riffle Runner Casting Spinners come in 4, 4.5 and #5 sizes.  Colors range from Silver, Gold, Metallic Blue, Metallic Chartreuse, Metallic Pink, & Metallic Purple.  Pure Silver finish on the blades for better reflection. UV...

The World Diver 99SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate deep-diving jerkbait on the market. The World Diver 99SP utilizes Shimano's patented FLASH BOOST technology to emit an enticing flash during...

Pull in bigger fish with the powerfully attractive Spin-N-Fish Trolling Plug from Yakima Bait. The pull-apart bait chamber can be filled with bait of your choice to disperse enticing scent as it's pulled through the water column. It can be rigged to...

Pull in bigger fish with the powerfully attractive Spin-N-Fish Trolling Plug from Yakima Bait. The pull-apart bait chamber can be filled with bait of your choice to disperse enticing scent as it's pulled through the water column. It can be rigged to...