Lures

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott DeFoe's Garage. The Rapala® OG Rocco™ is a buoyant, round balsa bait with a square circuit...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass patterns. Prop 65: WARNING - Cancer and Reproductive...

The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in variable depths with a wide range of techniques; cast out,...

This deep-diving banana-style body lure swims in a pronounced wide tail action without sacrificing the classic Rapala® "wounded-minnow" attraction. The Deep Tail Dancer® features an enlarged, extreme diving lip that plummets the lure as deep as...

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves accented with loud, distinctive BB rattle system. Textured...

A perfect choice for all cutting chores. Heavy back, 4” stainless steel blade with serrated heel cuts through just about anything. Lock clip open sheath and lanyard ready. Molded “comfort grip” handle with finger guard for safety...

The Yo-Zuri “K-Type” Diving Board is designed for trolling in upper and middle depths of the water column.  The board can be attached to either a downrigger or “cleated” off the back of the boat and fished as a hand line...

TROLLING RABBIT—C677-1 SERIES The world renowned Yo-Zuri Trolling Rabbit is designed to stringent specifications through our proprietary manufacturing process in Japan.  The name “Trolling Rabbit” was given to this particular accessory due to its...

Designed to offer big action in a small bait. Size 3, body length 1-1/2'', dives to 8' and delivers an enticing wobbling and rolling action. Buoyant body easily backs out of cover when paused. Small in size, but weighted to cast like baits 2-3 times...

SPLASHING FLOAT—RIGHT ORIENTED—“HOKURIKU TYPE”—C724 SERIES The world renowned Yo-Zuri Hokuriku Splashing Float is designed to stringent specifications through our proprietary manufacturing process in Japan.  The splashing float comes in two directional...