Berkley

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its...

Safely handle your slippery catch with the Berkley® Coated Fish Gloves. Features Coated gloves with textured grip Heavy-duty, yet flexible Protects from fish handling hazards Grips...

Durable, long-lasting, and all-natural, Berkley's® Gulp!® Peeler Crab sports incredibly lifelike details and can be rigged as is or like a live crab. Loaded with Berkley's powerful...

The Berkley Powerbait Beat'N Paddle Frog features a paddle tail style feet that beat the water with a sound that bass can't resist. This bait provides the ultimate frog fishing experience with...

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the right places for a high-quality jig that...

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the right places for a high-quality jig that...

Color: White Berkley® ProSpec® Hollow Braid is the new standard in Professional Grade™ Hollow Braid. Great for creating wind-on leaders, and top-shots with knotless splicing,...

At last - a premium metered braid that fully suits the needs of the North American big game angler. New Berkley® ProSpec® 5 x 20’ Metered Braid is ProSpec® Premium Saltwater...

Color: Cabo White Made with the World’s Strongest Fiber, Dyneema®, this is a premium saltwater braid specified by professional Captains and Guides for pro-tested performance. ...

Make quick, clean cuts to most nylon fishing lines with the corrosion resistant carbon steel jaw side cutters. Features: Carbon Steel Jaws Corrosion Resistant Composite Coating Ergonomic...

Make cuts to wire leaders and hooks with the corrosion resistant carbon steel jaws and ergonomic co-molded handle side cutters.  

Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the...