Species

This new style pencil lure has an action unlike any other lure in its class. Instead of the tail pointing down, it sits flat on top of the water, which makes it incredibly easy to "walk-the-dog". This allows anglers to use different retrieves and...

The 3D Inshore Surface Minnow is a wake bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D Inshore Surface Minnow is an exceptional choice for fishing grass flats, oyster bars and other...

Crafted with a diecast aluminum frame, the all-new X-Series Baitcast Reel ensures maximum rigidity and performance on the water. Its C-40X carbon injected side plates not only reduce weight but also enhance the reel's overall strength, resulting in a...

The Max Elite Spinning Reel delivers unparalleled performance in a lightweight package. Inspired by the Revo® and Zenon™ series of spinning reels, the Max Elite features an incredibly compact and lightweight asymmetric C6 carbon frame design...

The 3D Inshore Minnow is a floating minnow bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D Inshore Minnow is an exceptional choice for fishing grass flats, oyster bars, dock lights, bridge...

The 3D Inshore Minnow is a floating minnow bait with excellent balance for quick starting action around cover. Designed to be fished in shallow water the 3D Inshore Minnow is an exceptional choice for fishing grass flats, oyster bars, dock lights, bridge...

Yo-Zuri Topknot Fluorocarbon Leader material is the newest product from Yo-Zuri. The TopKnot Leader—In a Disapearing Pink color—is Abrasion Resistant and Super Durable which maintains its clarity even after extended use. This allows the...

The LiveTarget ICT Finesse Worm stands out with its thicker body, gradually tapering from head to tail like a baseball bat. This design adds subtle bulk to the traditional finesse profile. Through strategic manipulation of hook placement and weight...

The Pflueger President continues to be "The Smart Choice™" in performance and value. The President features a lightweight graphite body and rotor, an aluminum braid-ready spool, and an aluminum handle with a soft touch handle knob. Smooth and...

The President XT® spinning reels take the President® to the next level of performance. Smooth and reliable operation is driven by a 10 bearing system (20 size is a 7 bearing system) and machined aluminum main gear while the carbon body provides a...

Built with an asymmetric frame, the Abu Garcia Max SX Spinning Reel takes inspiration from the acclaimed Revo and Zenon series, delivering lightweight performance that goes the distance at a reasonable price point. Featuring a V-Rotor and V-Spool to give...

Designed with the inshore angler in mind, the Revo® Inshore low profile baitcast reel features an ergonomic, asymmetric X2- Cräftic™ frame for added corrosion protection and High Performance Corrosion Resistant (HPCR®) bearings that...