Species

Introducing the Bates Hundo—roughly twenty percent smaller, one hundo ? percent Bates with the same quality and craftsmanship you’ve come to expect.  The Hundo features a gunmetal grey anodized aluminum frame, fully CNC’d from...

Inshore ingenuity is the name of the game when it comes to Salty. For those bass fishermen turned saltwater angler, or for the coastal guy or gal who just prefers the accuracy and versatility a bait caster provides, we’ve designed a reel in a class...

Choose from 1 of the 3 proven egg cure blends: Millennial Bait Co Egg Cure Blend Beau Mac's Pro Glow Egg Cure Blend Keith Archers Ultimate Egg Cure Blend 16oz per jar Bait is packed with cold packs and insulation protection, providing the best packing...

Elevate your custom rigs and protect your knots with FishField Hard Plastic Beads. Whether you are building custom spinners, setting up a Carolina rig for bass, or tying the perfect drift rig for salmon and steelhead, these 4mm hard plastic beads are an...

Step up your saltwater game with the revolutionary LIVETARGET® Mullet Swimbait, engineered with cutting-edge Injected Core Technology (ICT)—a breakthrough in lure design that merges unmatched realism with proven performance. Unlike traditional...

Blending the trusted design of LIVETARGET’s original Hollow Body Frog with the wide-striding action of the Freestyle Frog 2.0, this topwater lure delivers a deadly combination of realism and action that big bass can’t resist. Designed to...

Whether you’re fishing thick mats, pads, or open water, the LIVETARGET® Hollow Body Frog combines ultra-realistic presentation with serious hardware built to hold big bass. Designed with anatomically accurate detail, realistic color patterns,...

Designed to replicate the natural look, feel, and action of live shrimp, this ultra-realistic bait is a must-have for targeting redfish, snook, speckled trout, and more. Whether you cast and retrieve or fish it under a popping cork, the combination of a...

When targeting kingfish, every second matters. This rig is built for speed, precision, and punishment. Developed in collaboration with BlacktipH, it’s engineered to handle blistering runs and razor-sharp teeth from king mackerel and other...

The new Wingman Slow Fall Jig offers multiple presentation possibilities depending on where blades or assist rigs are attached using the revolutionary Mustad Fastach™ Clip. The Wingman can create a stable, head-down descent with deadly flutter, a...

Fitted with Mustad's AlphaPoint®, the iconic shape of these jigging assist hooks match perfectly with premium flash and braid for the ultimate rig for hooking big fish. The latest hook technologies deliver a hook that optimizes quick penetration and...

Fitted with Mustad's AlphaPoint®, the iconic shape of these jigging assist hooks match perfectly with premium flash and braid for the ultimate rig for hooking big fish. The latest hook technologies deliver a hook that optimizes quick penetration and...