Species

The all-new Alpha-Grip baitholder pin holds soft plastics in place in the most secure way possible. The special angle and red epoxy in the eye ensures a solid hold when fishing in the weeds. For a dependable hook-up, the Finesse hook has a carefully...

The Slow Death® Aberdeen Hook is an Aberdeen style pattern with a special kinked shank that, when threaded with half of a nightcrawler/earthworm and trolled at slow speeds, produces a wild, intense action and reaches areas that blade presentations...

The Mustad 1X fine wire Beak Hook is perfect for natural bait saltwater presentation. The strong forged hook features perfect penetration and holding capacity. Use it for delicate bait presentation to target Sea Bass, Snapper, reef fish like Tautog and...

The Mustad Demon Perfect® Circle Wide Gap Inline Hook is a true circle hook featuring a wide gap, offering the best hookup ratios. The distinct curved shape of the circle hook will, when the fish takes the baited hook and swallows it, ensure that...

The Mustad fine wire Big Gun® Siwash hook is an excellent choice for salt and freshwater fishermen using live bait. Works equally well with shrimp, pinfish and cut bait. It is also a great replacement hook for spinner baits, trolling spoons and...

The Avet LX 6/3 Magic Cast Raptor Plus 2-Speed Conventional Reels features the famous Magic Cast magnetic casting control which allows for control of spool speed for more manageable casts in varying conditions. The Magic Cast patent pending design...

Fish-Field InLine Sinkers are a one-piece construction with a No Fail design. Made with heavy-test wire die-cast into a swivel on both ends ensuring no failure occurs during the fight of a lifetime.  Sold Individually Prop 65: WARNING - Cancer...

Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live...

The Free Swimmer features an Air Rotor that stands out for its balance, toughness, and sensitivity. Its arched profile and 15% weight reduction compared to standard rotors offers optimal winding smoothness while eliminating vibration thanks to a...

Free Swimmer EX features an Automatic Bite N’ Run clutch at the base of the body, allowing anglers to instantly disengage the spool so line can peel off with little or no resistance while the bail is closed. Simply pull down on the lever to place...

Kokanee Dodger Arrow Flash Jr. is a smaller version of our popular dodge. Wherever smaller dodgers are favored, the Kokanee Dodger Arrow Flash Jr.is a super producer. They have more ‘kick’ than other small dodgers as well as plenty of...

A continued tradition of Swedish craftsmanship and design, the Ambassadeur® Catfish Pro round baitcast reel features a six-pin centrifugal braking system and robust aluminum construction; the Catfish Pro delivers superior casting performance and...