Rapala

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The...

Proven design for fast and easy de-hooking. Prop 65: WARNING - Cancer and Reproductive Harm - www.P65Warnings.ca.gov Features: 3" Length perfect for baitfish and small species. Compact handle...

A sharpener that is simple to use. Ceramic wheels hold the knife at the correct angle to quickly restore a coarse edge, while fixed ceramic sticks put a fine razor sharp edge to the knife. Prop 65:...

Rapala’s® new Digital Line Counter is designed to attach to either a baitcast or spinning rod and is loaded with functionality. Very simple to use for casting, trolling and spooling line...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott DeFoe's Garage. The Rapala® OG...

Measuring only 5" long, the Rapala Compact Line Remover is convenient to have close at hand and for easy stowing. The high torque motor removes 6' of line persecond and the dual-direction design...

Traditional scissors just don't cut it when you are using superlines. These excel at cutting and trimming micro super lines, as well as all other traditional fishing lines. Super lines are tough on...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify through the water. Metallic, natural or glass...

The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on the lift or retrieve. The Rap-V can be worked in...

This deep-diving banana-style body lure swims in a pronounced wide tail action without sacrificing the classic Rapala® "wounded-minnow" attraction. The Deep Tail Dancer® features an...

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard vibrating action on fast or slow retrieves...

A perfect choice for all cutting chores. Heavy back, 4” stainless steel blade with serrated heel cuts through just about anything. Lock clip open sheath and lanyard ready. Molded...