Luhr Jensen

Perfect rolling bait action when trolled fast or slow. Flared silver cheek mimics feeding anchovy. Built-in Stainless Steel rolling swivel to reduce fish’s leverage. Prop 65: WARNING - Cancer...

Diving with a steep angle of descent to reach fish quickly and with complete control, Deep Six and Double Deep Six divers are beloved by West Coast salmon anglers. The key to the diver's success...

An original Les Davis design, the Herring Dodger has accounted for thousands upon thousands of quality fishing adventures. Featuring a hard side-to-side wobble, the Herring Dodger attracts fish...

Before "back-trolling" in rivers became an official technique, it was called "Hot Shotting" for the revolutionary lure that would forever alter steelhead fishing. With its compact body, deep-diving...

This ingenious surface planer incorporates a buoyant body, adjustable trip mechanism and movable rudder to allow trolling anglers to present baits far to the side of the boat and shore-bound...

The Jet Diver's unique, buoyant design collects water pressure against its wings to dive; yet when pressure is relaxed, the Jet Diver will float off of structure. The preeminent diver for river...

The Luhr Jensen Koho King Spoon is a premium fishing lure engineered for serious anglers targeting salmon and other aggressive game fish. At 2 inches in length, this compact spoon delivers a tight,...

Engineered for serious anglers, the Luhr Jensen Koho King 3" delivers a tight, side-to-side wobble that drives salmon and other predators wild. Ideal for trolling and back trolling, this spoon excels...

Designed to tempt the biggest and boldest fish, the Koho King 4" from Luhr Jensen delivers powerful performance with a tight, side-to-side action that's irresistible to salmon and other predators...

There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish®. Kwikfish are full-throttle, wide-action, leave-no-doubt lures that challenge game fish...

There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish®. Kwikfish are full-throttle, wide-action, leave-no-doubt lures that challenge game fish...

There are two types of crankbaits in the world, those with a tight baitfish shimmy, and the Kwikfish®. Kwikfish are full-throttle, wide-action, leave-no-doubt lures that challenge game fish...