G. Loomis

Center pin rods & reels are not a new concept or technique, but they are new to today's angler. The theory behind the technique is a drag-free drift, whether you're fishing bait on the bottom...

The unforgiving nature of coastal environments are home to a plethora of trophy game fish. Whether you're casting topwater spooks into bluefish blitzes, live-lining mullet on a circle hook for...

Edgy environmental factors like sustained wind, complex hydraulics, and natural structure all pack the potential to punish productivity. With favor stacked in nature's corner, level the playing...

The dynamic fisheries and challenging conditions of the West Coast are home to some of the most iconic game fish that swim the salty world. Whether you're flylining a sardine for yellowtail and...

Radically redefined, the all-new NRX+ INSHORE draws from more than forty years of G. Loomis technology, innovation, and design to meet the performance demands of today’s elite inshore angler...

Dedicated dry fly anglers know the deal. Your job? Flawless presentation. The trout’s job? Avoiding introduction. Picky and particular, feeding trout aren’t often available to receive...

8FT Rods are considered oversized and require a $100 fee to ship. 8FT Edition. Proprietary IMX-PRO technology yields blanks up to 15% lighter with improved strength! IMX-PRO blanks are optimally...

Steelheading isn't a pastime. It's an obsession. Forged from experience, passion — and often a healthy pinch of optimism — hardened steelhead anglers in North America's Pacific...

Steelheading isn't a pastime. It's an obsession. Forged from experience, passion — and often a healthy pinch of optimism — hardened steelhead anglers in North America's Pacific...

Steelheading isn't a pastime. It's an obsession. Forged from experience, passion — and often a healthy pinch of optimism — hardened steelhead anglers in North America's Pacific...

Ultralight anglers must weigh a myriad of factors to find success on the water. Decoding the right combination of water conditions and fish behavior is only part of the equation. Arriving equipped...

Steelheading isn't a pastime. It's an obsession. Forged from experience, passion — and often a healthy pinch of optimism — hardened steelhead anglers in North America's Pacific...