A low refractive material with non-flash components makes Maxima Fluorocarbon totally invisible to fish in the water. A new polymer structure enhances the sensitivity of the line and gives Maxima extraordinary castability. The special finish is...

The World Minnow 115SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate jerkbait on the market. The World Minnow 115SP utilizes Shimano's patented FLASH BOOST technology to emit an enticing flash during the...

Features:  Portable Bank Fishing Rod Holder  Made with Heavy Duty Die-Cast Aluminum  Foldable compact design  No Sharp Edges  Easily adjust rod angle up or down as needed  Provides 360 degree directional options without...

Designed for Cutting Edge, Deep Drop Techniques for swordfish grouper, snapper, rock cod and other deep denizens. Two models to choose from, the Standard and the Winthrop. Utilizing the X-45 Bias Carbon Technology, the blanks are wound with a carbon...

Owner's most popular saltwater hooks, in selected sizes, are now available in ringed models. Super strong, welded rings in the eye of each hook reduces stress on the hook, making overall unit stronger. Ringed hooks also allow live bait to swim more...

Super heavy duty split rings, ideal for connecting hooks to all sizes of lures. Made from the highest quality stainless steel, they are quick to "spring-back" after opening. Available in black chrome and stainless colors. SIZE - RATING QUANTITY PER...

Owner's ever popular Offshore hooks now comes with rings on the eye to provide the fisherman with the ultimate tool for live bait presentation. Known for its totally unique "mean" blade-like, curved, sticky-sharp, offset point, the Offshores will be...

The Supreme XT Delivers years of quality performance. Its super-lightweight magnesium frame and carbon rotor, machined aluminum gear, braid-ready aluminum spool, and sealed carbon drag are perfect for all freshwater fishing situations. Features 11...

Brand new VIP Outdoors Mini Line Locks! Available in a 3 pack including snaps or a 10 pack without the snaps. The line twist stops here!

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat. Regardless of where...

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat. Regardless of where...

The PENN® Carnage™ III rods are truly in a class of their own. These rods represent the next generation of high-performance rod building with powerful, lightweight blanks that are also extremely durable. Our proprietary SLS3 blank...