The all-new Fathom II Lever Drag reels take a class-leading reel and raise the bar even more. New models, sizing, features, and optimized billfish models round out the assortment to give a model for every application. Integrating the palm side plate...

The G1000 Pro is a premium and durable handcrafted workhorse. Since 1974, the G1000 Pro Series has been a staple among the salmon and steelhead communities up and down the west coast. Today, anglers across the USA (and beyond) are well aware of...

Zakana - Derived from the word of Japanese slang "small baitfish." The Zakana Casting Jigs come in a wide variety of colors with their recognizable large black eyes. Built with VMC 9626 high quality hooks and wire, these designs make Zakana...

Plano's versatile ProLatch StowAways are the perfect way to store and organize your tackle. The transparent construction of this tackle box makes it simple to identify its contents, and you'll never have to worry about accidental spills thanks to the...

While some people might call it an obsession, you know that having a stockpile of spinnerbaits, crankbaits, and buzzbaits on hand is just common sense. You also know it's crucial to keep them protected so they run straight. That's why Plano's Elite...

Features: 4 Bearing System (3CRBB + 1RB) Anodized aluminum spool Corrosion-proof composite frame Rugged brass gears, helical-cut for smooth, powerful winding Ultimate Tournament carbon drag (UTD) Centrifugal spool brake Dual system Infinite...

The Hoochie Spinner Rigs are Shortbus' latest and greatest addition. They are designed to give the maximum action with spinner blades in any water condition. Hoochie Spinner Rigs are UV-enhanced. This version comes in a Dual Pack. Features: 40LB Test...

The new Tern2 has the same solid features as its predecessor with new improvements taking it to another level of Star Drag reel. The Tern2 has the Twin Star Drag technology that is the first of its type in a star drag reel. The dual surface drag is...

The Mustad Demon Offset Circle Hook is a true circle hook featuring a wide gap, offering the best hookup ratios. No wonder it is so popular among tournament fishermen. It features 3X strong wire and making it perfect to target giants. The distinct...

The new Rip Roller Slow Fall Jig is built with a slim, streamlined profile for quick descent on a tight line. Its centered weight gives it a stable, but rapid rolling action on a slack line. Two contrasting colors on each side create a blinking flash...

In collaboration with the team at Addicted Fishing, Mustad brings their innovation in hook technology to the Pacific Northwest with the new Addicted Jig Head Series. This versatile jig head was designed for species such as Trout, Salmon, Steelhead,...

When fish become finicky, finesse techniques reign supreme, which is why Mustad has developed the Grip-Pin Ned Jig Head to tempt light-feeding fish. Made for the wildly popular technique of ned-rigging, the Mustad Grip-Pin Ned Jig Head features a...