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Fish-Field BTR Spinning Rod Series Engineered with passion and built on experience, the Fish-Field BTR Series is elevating performance standards for dedicated trout, crappie and panfish anglers. Designed specifically for the nuances of light-line...

Fish-Field BTR Casting Rod Series Engineered with passion and built on experience, the Fish-Field BTR Series is elevating performance standards for dedicated trout, crappie and panfish anglers. Designed specifically for the nuances of light-line...

Sure Spin Bait Cutter Pro The Sure Spin Bait Cutter Pro is a unique half-pipe design that makes centering bait for consistent action cuts easy!  Angled cuts for spinning bait fish or for a perfect union with our Sure Spin Bait Fish...

Shimano Speedmaster Surf Spinning Rods SpeedMaster Surf rods were designed to achieve long-distance casting and proper lure action. Paired with Shimano Long Cast Concept reels, these versatile rods can put anglers within range of anything that swims...

The redesigned Trevala B continues the legacy of an iconic crossover rod series. Designed for maximum versatility — jigging, tossing lures or live bait — TC4 blank construction provides bulletproof durability. All models feature a rubber...

The redesigned Trevala B continues the legacy of an iconic crossover rod series. Designed for maximum versatility — jigging, tossing lures or live bait — TC4 blank construction provides bulletproof durability. All models feature a rubber...

Steelheading isn't a pastime. It's an obsession. Forged from experience, passion — and often a healthy pinch of optimism — hardened steelhead anglers in North America's Pacific Northwest, Alaska, and Great Lakes Region slog through extreme...

Steelheading isn't a pastime. It's an obsession. Forged from experience, passion — and often a healthy pinch of optimism — hardened steelhead anglers in North America's Pacific Northwest, Alaska, and Great Lakes Region slog through extreme...

Steelheading isn't a pastime. It's an obsession. Forged from experience, passion — and often a healthy pinch of optimism — hardened steelhead anglers in North America's Pacific Northwest, Alaska, and Great Lakes Region slog through extreme...

Fish-Field Mini Squid Hoochies are made from high quality UV materials that make the mini-squid bright and soft. The glow eyes and glitter body draw attention and trigger bites so you can land more fish! Great for Kokanee, Salmon & Steelhead...

Ultralight anglers must weigh a myriad of factors to find success on the water. Decoding the right combination of water conditions and fish behavior is only part of the equation. Arriving equipped with tools built for specific techniques accelerates an...

Shortbus Riffle Runner Casting Spinners come in 4, 4.5 and #5 sizes.  Colors range from Silver, Gold, Metallic Blue, Metallic Chartreuse, Metallic Pink, & Metallic Purple.  Pure Silver finish on the blades for better reflection. UV...