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The quintessential ChatterBait® trailer, the jointed body and forked tail of this 4.5” baitfish imitation provide the perfect profile and seductive wiggle on the back of your favorite bladed jig and can be fished for an entire session...

Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is among the most refined and highly anticipated baits to ever hit the U.S. market. Its flat-bottom, low center of...

The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and easy-to-master, yet amazingly effective, presentation...

Designed to be paired with the Finesse TRD™, Finesse ShadZ™, TRD TubeZ™ or Hula StickZ™ to create the perfect Ned Rig, the Finesse ShroomZ jighead sports a custom wire keeper welded onto the hook shank that not only makes...

Time and again, top anglers rely on The Original ChatterBait® brand bladed swim jig to help fill livewells and cash tournament checks. This groundbreaking lure's patented design and trademarked hex-shaped blade combine to produce unmatched...

Bulletproof 10X Tough ElaZtech® construction, a lifelike profile with scale pattern and dorsal fin detail, vibrant swimming action, a wide array of color choices, and 4”, 5”, and 7” size options make this paddle-tail swimbait a...

Beckman Nets require a $100 fee to ship. Beckman Standard Landing nets feature a Quick-Connect Channel that allows for an ultra-fast connection of the handle to the yoke. The ultra-strong hoop features an Internal Y-Bar construction for increased...

P-Line’s CX Premium Fluorocarbon Coated Line is one of the most innovative lines available, combining copolymer and fluorocarbon technologies. With low memory and improved limpness, CX Premium eliminates the line nightmares of a spinning reel,...

Easy to use and catches lots of fish! Try the Short Bus Super Series 11" for all your salmon species! Shortbus Flashers can be used trolling for all types of sport fish in both freshwater or saltwater.  From Salmon, steelhead, kokanee &...

8FT Rods are considered oversized and require a $100 fee to ship. 8FT Edition. Proprietary IMX-PRO technology yields blanks up to 15% lighter with improved strength! IMX-PRO blanks are optimally designed to fish specific techniques thanks to...

A perfect choice for all cutting chores. Heavy back, 4” stainless steel blade with serrated heel cuts through just about anything. Lock clip open sheath and lanyard ready. Molded “comfort grip” handle with finger guard for safety...

Shortbus Spinners are designed to give the maximum action in any water condition. Multiple size and color options available. Quality components and plating techniques make our blades some of the most durable and reliable on the market. Innovative blade...