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A high-quality rod is an important part of any angler's arsenal, and the Okuma SST Carbon Grip Rods are some of the best on the market. Ideal for salmon, steelhead, and trout fishing, these rods come in a variety of action types to suit any fisherman's...

The Okuma Kokanee Black series of rods are the latest addition to a deep lineup of rods targeting Salmon, Steelhead, Trout, and Kokanee. The Kokanee Black rods were designed for the hardcore Kokanee fisherman with specially tapered rod blanks for...

The all-new Alpha-Grip baitholder pin holds soft plastics in place in the most secure way possible. The special angle and red epoxy in the eye ensures a solid hold when fishing in the weeds. For a dependable hook-up, the Finesse hook has a carefully...

Mimics a vulnerable Craw exposed in open water, falling to the security of bottom cover. Twitch it to create an erratic action or wind it slow to generate a thumping pulse. The body is made from ABS plastic and is buoyant. The legs are made from TPE...

Mimics a vulnerable Shrimp exposed in open water, falling to the security of bottom cover. Twitch it to create an erratic action or wind it slowly to generate a thumping pulse. The body is made from ABS plastic and is buoyant. Inside the body cavity is...

The LIVETARGET Ultimate Frog mimics a vulnerable frog exposed in open water, ready to flight. Pull it to replicate the stride of a fleeing frog. Designed to sit in the water like a resting frog, angle specific. When twitched or pulled, the lure strides...

One of the most common forages in Northern and Canadian waters, the Yellow Perch Swimbait is going to be a hit with Bass and Walleye anglers. With a tight wiggle and medium-slow sink speed, it is ideally fished over weed tops and around structure...

Sunfish represent one of the most prolific forage species found in nearly all waterways throughout the USA and Canada; from lakes and rivers to ponds and reservoirs. Fish this lure anywhere Bluegills and Pumpkinseed live; around docks, though grass and...

The LIVETARGET soft plastic Rigged Shrimp has taken the US saltwater market by storm. Shrimp are the single most important forage for all saltwater game fish including Trout, Redfish, Flounder, Snook, and Tarpon. The Rigged Shrimp is designed to mimic...

Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast...

The new Sardine Swimbait will be a must for every saltwater angler. The profile is an exact match to use when the Whitebait arrive at their in-shore spawning grounds. The oscillator is dialed to a tight flicker action. Put away the cast net and tie on...

Threadfin Shad are one of the most abundant and widely dispersed forage species and are a prime target of most freshwater game fish. Fish the LIVETARGET Threadfin Shad Swimbait during the spring shad-spawn, in the summer when Shad school up, or during...