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The Tungsten ChatterBait® Elite EVO™ features a compact 96% tungsten head that sinks quickly, producing unique sounds and vibrations. The direct head-to-blade connection ensures immediate action. It has a heavy-duty 5/0 hook, custom 2-part...

Precision-Engineered Performance: Meet the Fish-Field CA Series CNC Casting Reel Elevate your angling game with the Fish-Field CA Series, a lineup of casting reels designed for the serious angler who demands both durability and refined performance. The...

The redesigned Shimano Bhaltair Reel Bag is a perfect solution for anglers wanting to protect their favorite fishing reels while traveling to an exotic fishing destination or transporting them to the boat for a day of fishing. The Bhaltair Reel Bag is...

The Fish-Field Milestone I Fly Fishing Rod is the perfect entry point for those beginning their fly fishing journey or for experienced anglers looking for a reliable, high-quality backup. At $149.99, the Milestone I offers a remarkable balance of...

Walley, salmon, and trout beware, Daiwa’s new Great Lakes 40 LC reels are here, and at value that cannot be beat, more anglers than ever will be able to access your waters with confidence and precision. The new Great Lakes 40 LC features critical...

Choose from 1 of the 3 proven egg cure blends: Millennial Bait Co Egg Cure Blend Beau Mac's Pro Glow Egg Cure Blend Keith Archers Ultimate Egg Cure Blend 16oz per jar Bait is packed with cold packs and insulation protection, providing the best packing...

Step up your saltwater game with the revolutionary LIVETARGET® Mullet Swimbait, engineered with cutting-edge Injected Core Technology (ICT)—a breakthrough in lure design that merges unmatched realism with proven performance. Unlike traditional...

Blending the trusted design of LIVETARGET’s original Hollow Body Frog with the wide-striding action of the Freestyle Frog 2.0, this topwater lure delivers a deadly combination of realism and action that big bass can’t resist. Designed to...

Whether you’re fishing thick mats, pads, or open water, the LIVETARGET® Hollow Body Frog combines ultra-realistic presentation with serious hardware built to hold big bass. Designed with anatomically accurate detail, realistic color patterns,...

Designed to replicate the natural look, feel, and action of live shrimp, this ultra-realistic bait is a must-have for targeting redfish, snook, speckled trout, and more. Whether you cast and retrieve or fish it under a popping cork, the combination of a...

Keep your fingers from toothy fish with Mustad's Pistol Grip Hook Remover. The non-slip grip and ergonomic design make removing hooks safe and controlled. 11.5" Design Aluminum Tube Stainless Steel Hook Non-Slip Handle

When targeting kingfish, every second matters. This rig is built for speed, precision, and punishment. Developed in collaboration with BlacktipH, it’s engineered to handle blistering runs and razor-sharp teeth from king mackerel and other...