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Ready to fish. Ready to catch. Berkley® PowerBait® makes novice anglers good and good anglers great. Backed by over 30 years of scientific development, the exclusive PowerBait formula delivers irresistible scent and flavor that fish can’t...

Irresistible scent. Proven action. More bites. Berkley® PowerBait® makes novice anglers good and good anglers great. Backed by over 30 years of research, the exclusive PowerBait formula delivers an irresistible scent and flavor that keeps fish...

Simple. Secure. Rust-resistant. The Danielson Crab Trap Bait Pin makes baiting your crab traps quick, easy, and reliable. Built from durable stainless steel wire, this bait pin resists corrosion in harsh saltwater environments and attaches securely to...

Next-generation scent. Lifelike action. More strikes. Berkley® Gulp!® Floating Trout Worm takes trout fishing to the next level with extreme scent dispersion that expands your strike zone, helping you catch more fish. Crafted with an authentic...

Precision. Flash. Control. The Berkley® Bladed Rawler Jig redefines castable crawler presentations, combining high flash, slow-turn action, and unmatched angler control. Designed for both live and Gulp! crawlers, this innovative jig delivers a...

The Berkley® Vanish® Fluorocarbon Leader is a trusted choice for anglers across the U.S. and Canada, delivering easy casting, outstanding performance, and exceptional value. Made from 100% fluorocarbon, Vanish® remains virtually invisible...

Tested and approved by Berkley’s top saltwater captains and guides, the ProSpec® Chrome Metered Braid is engineered for serious offshore anglers who demand precision, durability, and performance. This premium, smooth, and supple 8-carrier braid...

Built for high-speed trolling and offshore durability, the Rapala X-Rap® Magnum® Xtreme delivers unmatched performance for saltwater predators. Key Features: Extreme Speed Performance: Runs true at speeds over 15 knots, allowing you to cover...

Built for power and distance, the Rapala X-Rap® Magnum® Stick 17 is a heavy-duty lure made to handle the most aggressive saltwater predators. Weighted for long, accurate casts, this lure swims in wide, sweeping S-curves when retrieved, mimicking...

The VMC® Single Egg Hook is built for precision and strength, making it a top choice for anglers targeting salmon, steelhead, and trout. Its thoughtful design ensures excellent bait presentation and dependable hooksets in all conditions...

The Sufix® 832® Advanced Superline® Ghost is engineered to combine the unmatched strength and durability of the 832 series with near-invisible presentation below the water’s surface. Built with R8 Precision Braiding and advanced...

The Sufix® 832® Advanced Superline® is the strongest, most durable small-diameter braid available. Designed with R8 Precision Braiding and fiber technology, it delivers superior strength, roundness, and line consistency—ideal for...