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Built on the renowned Ambassadeur round reel platform, the New Abu Garcia C3 Striper Special Round Baitcasting Reel offers offers a targeted feature set for striper fishing, backed by proven components. This is about performance in the face of big,...

Constructed from an alloy that is 10% Harder on the Rockwell C Scale than a traditional carbon steel tool, these Cam Pliers are 8-inches in length. They utilize a unique cam design that applies 80% more leverage to the gripping and cutting Power. The...

The all-new Fathom II Lever Drag reels take a class-leading reel and raise the bar even more. New models, sizing, features, and optimized billfish models round out the assortment to give a model for every application. Integrating the palm side plate...

Zakana - Derived from the word of Japanese slang "small baitfish." The Zakana Casting Jigs come in a wide variety of colors with their recognizable large black eyes. Built with VMC 9626 high quality hooks and wire, these designs make Zakana...

Features: 4 Bearing System (3CRBB + 1RB) Anodized aluminum spool Corrosion-proof composite frame Rugged brass gears, helical-cut for smooth, powerful winding Ultimate Tournament carbon drag (UTD) Centrifugal spool brake Dual system Infinite...

The Hoochie Spinner Rigs are Shortbus' latest and greatest addition. They are designed to give the maximum action with spinner blades in any water condition. Hoochie Spinner Rigs are UV-enhanced. This version comes in a Dual Pack. Features: 40LB Test...

Valiant is where Lightweight and Power meet to create the ultimate reel. The Valiant was designed as one of the lightest yet strongest reels on the market with an incredibly smooth TwinDrag. It is tested tried and true to the Small Reel Big Fish...

Lightweight with plenty of stopping power the Valiant single speed gets results from Sturgeon to schoolie Yellowfin tuna or home guard Yellows they all end up the same way, caught. The Valiant is the first of an entire new generation of reels designed...

A legendary reimagination of an iconic series of actions, the new G. Loomis NRX+ draws from more than forty years of technology, innovation, and design to meet the performance demands of today’s avid bass angler. Our American-made blanks are...

A legendary reimagination of an iconic series of actions, the new G. Loomis NRX+ draws from more than forty years of technology, innovation, and design to meet the performance demands of today’s avid bass angler. Our American-made blanks are...

The Mustad Demon Offset Circle Hook is a true circle hook featuring a wide gap, offering the best hookup ratios. No wonder it is so popular among tournament fishermen. It features 3X strong wire and making it perfect to target giants. The distinct...

The new Rip Roller Slow Fall Jig is built with a slim, streamlined profile for quick descent on a tight line. Its centered weight gives it a stable, but rapid rolling action on a slack line. Two contrasting colors on each side create a blinking flash...