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Lunker Lotion is famous for its super sticky formula! A favorite scent among anglers and guides, Atlas Mike’s Lunker Lotion has earned an enviable reputation as an essential ingredient for fishing success. Special blend of concentrated scents,...

Give Your Bait Bling! High Octane Fire Dye is professionally crafted to enhance the color and reflective qualities of your bait and is UV Enhanced to give you an arsenal to attack all water conditions. Ideal for eggs, herring, shrimp, prawns, minnows,...

Atlas Mike’s UV Glow Yarn is a top choice among anglers tying flies and yarn eggs. Our unique fat and fluffy yarn makes great flies. With 8 colors to choose from, your fly options are endless. Whether you choose your favorite color or combination...

Sealine SL-3B reels come in eight sizes and are a must-have addition to any serious big water trolling arsenal, whether freshwater or saltwater themed. Eight models are available in the series to cover a wide range of conditions and species...

A Squid Vibe. Yes, it's a world first! There has never been a lure that can do what the Squidtrex does. The SQUIDTREX uses Pat. Pending technology to combine a soft vibration lure into a squid shaped body. It can be jigged vertically both fast and...

Haul any lobster, crab, or shrimp pot with ease using this heavy duty, multi-functional pulley. Our open block pulley was built for the sportsman, but is strong enough to take on light commercial loads. The unique open end design makes for quick work...

With names like Makaira, Alijos, Cavalla, and Tesoro, Okuma has been a major player in the offshore game for quite some time. This year, Okuma releases the new Tesoro Spinning Reels to complement the Big Game Saltwater arsenal. Okuma’s new...

Spec’d out by our ProZ, this primo USA-made bladed jig features a streamlined fish-shaped head, custom long shank VMC® jig hook, Z-Tie™ double umbrella EZ Skirt®, dual conical trailer keepers, super strong quick-clip line tie, and...

The quintessential ChatterBait® trailer, the jointed body and forked tail of this 4.5” baitfish imitation provide the perfect profile and seductive wiggle on the back of your favorite bladed jig and can be fished for an entire session...

Designed by Elite Series pro Brett Hite in conjunction with Japanese luremaker Evergreen International, the ChatterBait Jack Hammer is among the most refined and highly anticipated baits to ever hit the U.S. market. Its flat-bottom, low center of...

Designed to be paired with the Finesse TRD™, Finesse ShadZ™, TRD TubeZ™ or Hula StickZ™ to create the perfect Ned Rig, the Finesse ShroomZ jighead sports a custom wire keeper welded onto the hook shank that not only makes...

Bulletproof 10X Tough ElaZtech® construction, a lifelike profile with scale pattern and dorsal fin detail, vibrant swimming action, a wide array of color choices, and 4”, 5”, and 7” size options make this paddle-tail swimbait a...