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The World Minnow 115SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate jerkbait on the market. The World Minnow 115SP utilizes Shimano's patented FLASH BOOST technology to emit an enticing flash during the...

Super heavy duty split rings, ideal for connecting hooks to all sizes of lures. Made from the highest quality stainless steel, they are quick to "spring-back" after opening. Available in black chrome and stainless colors. SIZE - RATING QUANTITY PER...

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat. Regardless of where...

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat. Regardless of where...

The Ballistic you have come to know and love has been redesigned and upgraded. Still featuring the LT Concept for the ultimate in Light and Tough performance- now complete with our Monocoque Body (MQ) for even more power and a more compact frame...

The PENN® Carnage™ III rods are truly in a class of their own. These rods represent the next generation of high-performance rod building with powerful, lightweight blanks that are also extremely durable. Our proprietary SLS3 blank...

The PENN® Carnage™ III rods are truly in a class of their own. These rods represent the next generation of high-performance rod building with powerful, lightweight blanks that are also extremely durable. PENN’s RCB2 construction...

The PENN® Carnage™ III rods are truly in a class of their own. These rods represent the next generation of high-performance rod building with powerful, lightweight blanks that are also extremely durable. Our proprietary SLS3 blank...

The PENN® Carnage™ III rods are truly in a class of their own. These rods represent the next generation of high-performance rod building with powerful, lightweight blanks that are also extremely durable. Our proprietary SLS3 blank...

Situations change: Fish move up in the water column — potentially boiling on the surface — and jigging rods are no longer the ideal tool for the job. But that's when the Grappler Type C, an offshore casting rod for launching...

FEATURES 30/40-Ton ultra-sensitive and responsive carbon blank construction Featuring premium ALPS stainless steel guide frames ALPS super hard aluminum oxide L-ring guide inserts Casting and spinning models feature premium Fuji reel...

Color: White Berkley® ProSpec® Hollow Braid is the new standard in Professional Grade™ Hollow Braid. Great for creating wind-on leaders, and top-shots with knotless splicing, ProSpec Hollow Braid is truly hollow, with an optimized...