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The Rockaway Surf Reels are designed to complement our Rockaway Surf Rods. Features a long cast spool design and lightweight corrosion-resistant body, the Rockaway Spinning models are equipped with 4BB + 1RB stainless steel bearing, and a 5.3:1 gear...

Water may be the source of life, but it's also been the demise of many valuable items, from cell phones to cameras and more. Keep your larger valuables dry and secure with Plano Waterproof StowAway® ultility boxes. With a Dri-Loc® O-ring...

Because each day on the water is just a little bit different, your tackle storage needs to provide the flexibility for you to adjust. Our ProLatch® StowAway® series lets you use compartments to match the demands of your gear. It's...

When you're making your game plan for your next fishing adventure, you'll be glad to have our Adjustable Double-Sided StowAway® in your collection. Because it offers double-sided storage, it'll be easy to assemble and organize just the gear you...

Water may be the source of life, but it's also been the demise of many valuable items, from cell phones to cameras and more. Keep your larger valuables dry and secure with Plano Waterproof StowAway® ultility boxes. With a Dri-Loc® O-ring...

Compact & accurate with large digital display, tare weight, lighted display sum total memory in a water resistant design. Has memory to track weight totals. Perfect size for convenient storage in a tackle box or boat. Choose from pound or kilogram...

A “must-have” tool for any anglers arsenal. This handy tool strips line via enhanced stripper wheel, at 5 feet of line per second. High torque motor should last a lifetime. Powered by 4 AA batteries (not included), this handy tool also...

Following in the footsteps of a legend yet lighter than the original Jigging Rap®, the Rapala® Jigging Shadow Rap® delivers a slower, more deliberate darting action. Designed specifically for vertical jigging, its broader silhouette and...

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern...

Proven design for fast and easy de-hooking. Prop 65: WARNING - Cancer and Reproductive Harm - www.P65Warnings.ca.gov Features: 3" Length perfect for baitfish and small species. Compact handle allows for quick and easy control. Coil wrist lanyard.

Rapala’s® new Digital Line Counter is designed to attach to either a baitcast or spinning rod and is loaded with functionality. Very simple to use for casting, trolling and spooling line for consistency. Prop 65: WARNING - Cancer and...

From a passion of bait building as a childhood hobby to customizing lures as a professional angler, the OG Series® is born of the sawdust from Ott DeFoe's Garage. The Rapala® OG Rocco™ is a buoyant, round balsa bait with a square circuit...