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Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp! outfishes live bait in head to...

Engineering of the new Crossfire was guided by the LT Concept of lighter, tougher reel designs utilizing state of the art composites. The new LT cuts as much as 20 percent of the reel weight from the old Crossfire design. A fact not lost on...

A new rod in the popular line of Harrier jigging rods, the HARRIER SLOW PITCH JIGGING ROD. Designed for the more subtle technique of "Slow Pitch" jigging where the jig is deployed much slower and more deliberately. It is a vertical jigging...

Daiwa J-Fluoro Fluorocarbon Leader Clear with Parrallel Spooling band -  Manufactured in Japan by the world's most precise line extruders, Daiwa J-Fluoro Fluorocarbon Leader is made using the finest raw materials available. With its impeccable...