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Designed to be the most realistic Squid ever made. The wings will mesmerize you with the most realistic roll and swim action just like a real squid.  With custom 3D squid eyes, custom scent, contracting tentacles and extended candles that flutter...

Engineering of the new Crossfire was guided by the LT Concept of lighter, tougher reel designs utilizing state of the art composites. The new LT cuts as much as 20 percent of the reel weight from the old Crossfire design. A fact not lost on...

Introducing Abu Garcia's lightest rod series with the Abu Garcia® Zenon rods. Featuring premium carbon blanks and our exclusive Powerlux® 1000 resin system, these rods deliver powerful ultra-light sensitive blanks with higher break strengths...

The ultimate goal for the new IMX-PRO Series of bass rods is to provide the serious tournament angler with a broad offering of high performance, technique-specific rods. Blank tapers have been refined. Componentry is designed to achieve maximum...