Muskie Fishing

Beast 400 Series Low Profile Reel Redesigned for maximum cranking power, drag performance, and durability, the Beast 400 series delivers unmatched fish-stopping strength in a large format low-profile reel that’s surprisingly easy to palm. Built for...

The Keitech Easy Shiner 8" is a premium soft plastic swimbait designed for targeting large predatory fish. Known for its realistic swimming action and durability, this bait is a favorite among anglers for both freshwater and saltwater fishing...

The PENN® Squall Low Profile baitcast reels offer all the durability you would expect from PENN®. The full metal body, 5+1 stainless steel bearing system, and machined brass gears give the Squall durability at it's core. Available in 200, 300 and...

The PENN Fathom™ low profile baitcast reels offer all the features you need to tackle the toughest saltwater fish. The Full Metal Body and Right Side plate, matched with a brass main gear and bearing supported pinion offer a drivetrain with...

Shimano designed the ARMAJOINT 190SF to solve the challenges of casting a big jointed swimbait in search of trophy fish. Lure engineers leverage Shimano's proprietary ARMABOOST technology to significantly increase casting distance and accuracy by...

Shimano’s unique JET BOOST technology within the CURRENT SNIPER Jerkbait is designed for exceptional long-distance casting, allowing the internal weight to slide back during the cast and then spring forward when the lure hits the water. Ideal for...

Based off the 3D scan of a real mullet. This innovative swimbait looks and swims like the real thing which makes it an excellent tool for anglers hunting big fish in pressured waters. From Snook to Redfish, Tarpon to speckled trout, many predators rely...

Perfect rolling bait action when trolled fast or slow. Flared silver cheek mimics feeding anchovy. Built-in Stainless Steel rolling swivel to reduce fish’s leverage. Prop 65: WARNING - Cancer and Reproductive Harm - www.P65Warnings.ca...

Introducing the New Lexa: Redefining Precision and Performance in Fishing Gear Experience fishing like never before with the revolutionary New Lexa. Crafted with an array of cutting-edge features, this fishing reel is designed to elevate your angling...

The perfect way to add some flash and vibration to your favorite ElaZtech® plastics, these tail spinners are equipped with a stainless wire keeper with molded plastic barbs to hold fast along with a ball bearing swivel to keep that blade spinning on...

Introducing the all-new Mustad Alpha-Point Inline Infiltrator Swim Hooks, a revolutionary approach to a classic hook design featuring Mustad's groundbreaking Alpha-Point Technology!The Alpha-Point 4.8 Technology represents the forefront of hook...

The Hollow Body Field Mouse is perfect for Bass and Pike stalking in heavy cover waiting to ambush their next meal. This weedless lure is most effective when worked across the tops of pads and grass mats. The intricate life-like details make this...