Our continuing expansion to the Harrier jigging rod lineup, the HARRIER ‘SUPER LIGHT’ JIGGING RODS provide anglers with four spinning models for use with this highly-effective technique to target a wide assortment of saltwater fishing in...

Fish-Field Saltwater Shrimp Flies are made with UV and Glow materials. Hand-tied on ultra sharp barbed hooks. These shrimp flies are easy to rig for bottom fishing. Great for seabass, lingcod and other saltwater species. Features: Saltwater Shrimp...

Leveraging Shimano’s proprietary ARMA Boost technology, the Shimano Armajoint 190SS Swimbait is designed to solve the challenges of casting big jointed swimbaits and vastly improves casting distance and accuracy. As the angler casts the lure, an...

A natural enticement for bass in goby-rich environments, the new 2.4-inch TRD GobyZ reinforces Z-Man’s trendsetting finesse bait lineup with a surprisingly adaptable shape. Poured with extra malleable 10X Tough ElaZtech® superplastic, the TRD...

The dynamic fisheries and challenging conditions of the West Coast are home to some of the most iconic game fish that swim the salty world. Whether you're flylining a sardine for yellowtail and dorado around kelp paddies, casting irons at acres of...

Radically redefined, the all-new NRX+ INSHORE draws from more than forty years of G. Loomis technology, innovation, and design to meet the performance demands of today’s elite inshore angler. Our American-made blanks are rolled with Spiral X...

Radically redefined, the all-new NRX+ INSHORE draws from more than forty years of G. Loomis technology, innovation, and design to meet the performance demands of today’s elite inshore angler. Our American-made blanks are rolled with Spiral X...

Value-packed with power and performance, the Ambassadeur® S Line-Counter round reel gets the job done day after day. Featuring 2 stainless steel ball bearings for smooth operation, 11 pounds of drag pressure, and a lighted digital line-counter,...

Whether you fish fresh or salt, shallow or deep, these Pro-Cure® Super Gel-infused, salt-impregnated, 10X Tough ElaZtech® superplastic forked tail soft jerkbaits are a must-have addition to your arsenal! A super-lifelike, salt-impregnated soft...

Fish-Field Dancing Minnow Flies are hand-tied with flourescent bucktail and have UV & glow material on their super sharp hooks. The bucktail and artificial material combine for the best swim action, durability and attraction. Their 3D lifelike eyes...

The all-new Fathom™ II Lever Drag reels take a class-leading reel and raise the bar even more. New models, sizing, features, and optimized billfish models round out the assortment to give a model for every application. Integrating the palm side...

Features: Rugged, corrosion-proof composite frame 4 bearing system (1CRBB +2BB +1RB) Dual system Infinite Anti-Reverse Ultimate Tournament carbon drag (UTD) Oversize line guide aperture for copper wire line Loud spool click Fast 6.1 to 1 gear...