Bass Fishing

Expanding on the popularity of the ITX Carbon Spinning reel, Okuma is proud to announce the introduction of the ITX CB Spinning Reel, designed specifically for freshwater and light inshore fishing. ITX CB was crafted based on JDM (Japanese Domestic...

The new generation Okuma Hakai DT low-profile reel is developed with the latest technology and insights from top anglers across the globe. The main body uses Okuma's LITECAST magnesium alloy construction for ultimate strength and...

Introducing Okuma's X-Series Bass Rods – the ultimate fishing experience. Constructed with advanced materials and cutting-edge technology, these rods deliver unmatched performance and precision on the water. Crafted from a light, responsive...

Shimano's state-of-the-art HAGANE Gear technology lies at the heart of the redesigned Sedona FJ spinning reel. Incorporating HAGANE cold-forging technology into the Sedona FJ gives it a step up from other reels in its class and provides long-lasting...

Delivering the definition of versatility, Shimano Enber 60SP Crankbait boasts Shimano’s most cutting-edge design concepts so anglers can target a gamut of freshwater species with a wide range of techniques. Built with an extended tail profile...

If you need to downsize your offering when the fish are targeting smaller forage, the Shimano Zumverno 95 SP Flash Boost Jerkbait delivers unbelievable performance that will put more bass in your livewell. Built to provide a small and compact profile,...

Truly a multipurpose workhorse, the Jackall Chunk Craw provides versatility and action that leaves all other craw-style soft plastics in the dust. Built with two big fluttering claws, the Jackall Chunk Craw performs well with traditional...

The Jackall DoooN Spinnerbait delivers top shelf performance that all Jackall baits are known for. Ideal for covering water quickly to find actively feeding fish, the Jackall DoooN Spinnerbait features a highly detailed head design with unique side...

Emulating the action of hand-carved wooden baits, the new Jackall MC 60 SR is sure to entice bites while covering the target-rich upper portion of the water column. With a fast wobble and rolling action that dives to depths of 2 to 4 feet, engineers...

An ideal lure for cranking in heavy cover or targeting fish actively feeding on bait, the World Rush 56F FB leverages Shimano's FLASH BOOST technology to entice bites from trophy fish. The proprietary FLASH BOOST technology suspends reflective foil on...

Although the TN Disc Knocker looks similar to the original TN and comes equipped with most of the same features, it is much different internally. The TN Disc Knocker features a thin metal disc fixed to the inside of the lure that will emit an enticing...

A 100% fluorocarbon line featuring our patented Pion Technology. Assassin is the first product launched in the US featuring Pion Technology. Pion processing improves slickness, abrasion resistance and longevity of your line by chemically altering the...