Bass Fishing

The new Tatula SV70 reel with an all-new frame size to be the smallest, lightest, and most palmable Tatula SV reel the company has ever introduced. The amazing new Tatula reel is one of the lightest, one of the most controlled baitcasting reels on the...

Proprietary IMX-PRO technology yields blanks up to 15% lighter with improved strength! IMX-PRO blanks are optimally designed to fish specific techniques thanks to proprietary multi-taper technology! Strategic scrim placements allows us to create very...

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcrafted in Woodland, Washington, the new G. Loomis GCX features iconic actions and innovative design that anglers...

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcrafted in Woodland, Washington, the new G. Loomis GCX features iconic actions and innovative design that anglers...

AIRDRIVE DESIGN was created to be the pinnacle, the one which all will follow. DAIWA has developed an innovative masterpiece allowing anglers to be in total control. Reduced weight, smooth rotation and high response allows the reel to spin freely...

Keitech's revolutionary two-tone injection process uses several different types of salted plastics to achieve perfect balance & action. The most impressive feature of these great swim baits is the ability to maintain a perfect swimming motion at...

The World Minnow 115SP suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate jerkbait on the market. The World Minnow 115SP utilizes Shimano's patented FLASH BOOST technology to emit an enticing flash during the...

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat. Regardless of where...

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the boat. Regardless of where...

The Mustad Elite Series Stand Up Head are the product of 18 months of development and intensive work with Mustad pro staffers. The jig head is specially designed to stand up from the bottom and wriggle from the slightest twitch of the rod, imitating...

The Impact™ Straight Keeper Hook feature a unique ridged gripper pin, offering a secure hold for your favorite soft plastic bait. Perfect for free water fishing with the hook exposed. The wide gap provides excellent hooking and holding...

The Grip-Pin® Soft Plastic hooks feature a molded resin pin that securely anchors a wide range of baits to the hook for a "no slip, no slide" design without tearing the bait. The extra wide bend hook is ideal choice for a wide range of soft...