Bass Fishing

The Salty Hundo’50 builds on the proven comfort and fishability of its smaller counterpart but with a beefier frame designed for serious saltwater applications. It offers the same compact, ergonomic fit but adds increased line capacity and stopping...

The Bates Hundo’50 keeps everything you love about the Hundo—ergonomic shape, refined control, ultra-smooth casting—and fits it into a slightly larger frame. Built for anglers chasing slightly bigger fish or needing added stopping power...

The next evolution in precision angling is here—the Hundo LTS. Crafted with uncompromising attention to detail and industry-leading innovation, this reel is poised to make big waves in the light tackle game. The Hundo LTS features a gunmetal grey...

Introducing the Bates Salty Hundo—the next evolution in precision engineering for saltwater anglers. While the original Hundo is certainly saltwater rated and plenty capable in saline rich waters, the Salty Hundo is reengineered and built...

Get ready to turn back the clock with Bates Fishing Co.'s latest masterpiece, the "O.G." This ain't just any old reel; it's a throwback to the classics, a nod to the original baitcasters that sparked our fishing passions. But don't let its vintage vibes...

Introducing the Bates Hundo—roughly twenty percent smaller, one hundo ? percent Bates with the same quality and craftsmanship you’ve come to expect.  The Hundo features a gunmetal grey anodized aluminum frame, fully CNC’d from...

Inshore ingenuity is the name of the game when it comes to Salty. For those bass fishermen turned saltwater angler, or for the coastal guy or gal who just prefers the accuracy and versatility a bait caster provides, we’ve designed a reel in a class...

Blending the trusted design of LIVETARGET’s original Hollow Body Frog with the wide-striding action of the Freestyle Frog 2.0, this topwater lure delivers a deadly combination of realism and action that big bass can’t resist. Designed to...

Whether you’re fishing thick mats, pads, or open water, the LIVETARGET® Hollow Body Frog combines ultra-realistic presentation with serious hardware built to hold big bass. Designed with anatomically accurate detail, realistic color patterns,...

Emitting loud splashing acoustics and a consistent pop with every twitch of the rod, the LIVETARGET Hollow Body Series Popping Frog utilizes a magnified cupped face to create a unique popping action and splash. Built with a streamlined and...

While externally stunning with its sleek brushed aluminum finish, the 26 Ryoga SV100 also sports Daiwa’s HYPER ARMED HOUSING, upping durability while keeping internal components rock-steady within. Internally The 26 Ryoga SV100 hosts Daiwa’s...

Celebrating two decades of the Steez legacy, the SV Light TW 100 is a first-of-its-kind reel that blends Japanese craftsmanship with cutting-edge "Ultimate Casting Design." It is specifically engineered for anglers who demand peak sensitivity, lasting...