Bottom Fishing Lures

The perfect swimbait or twitchbait for inshore saltwater pursuits, these 5” 10X Tough ElaZtech®, Pro-Cure® Super Gel infused baitfish imitations feature a slender, segmented body and a thin paddle tail that produces a seductive wiggle even...

This finesse-sized 3.75” split-tail soft jerkbait is ideal for situations when smaller baitfish are on the menu, whether drop-shotting for smallmouth, jigging on the bottom for seatrout and redfish, or fishing vertically for walleye. Mimicking a...

A staple for fresh- and saltwater anglers worldwide, these 5” floating soft jerkbaits feature a pintail that comes alive with the slightest movement and will outlast any comparable baits on the market, thanks to their 10X Tough ElaZtech®...

A fish-shaped body, lively tail, deep belly hook pocket, and wide array of vibrant colors make these 4” and 5” curly tail baitfish imitations the perfect swimming grubs for a wide variety of applications! A fat minnow body and tapering, curly...

The perfect swimbait or twitchbait for inshore saltwater pursuits, these 4” 10X Tough ElaZtech®, Pro-Cure® Super Gel infused baitfish imitations feature a slender, segmented body and a thin paddle tail that produces a seductive wiggle even...

Take one of the most time-tested inshore saltwater bait shapes, add our 10X Tough ElaZtech® superplastic material, infuse it with fish-attracting Pro-Cure® Super Gel, and you’ve got a 4” bait that will trigger strikes from redfish,...

The anatomically accurate rear-facing design of this 3.5” shrimp imitation correctly mimics the backwards swimming motion of a fleeing shrimp, while its paddlefoot antennae and thin legs activate on each twitch, drawing strikes from even the most...

Winner of the ICAST 2022 Best of Category award for Terminal Tackle, these ultra-strong, big fish jigheads are built on heavy duty Tri-Forge™ Power Hooks and feature oversized 3D eyes—because Predators Strike the Eye! Built for big, tough...

A 3” paddletail swimbait that mimics deep-bodied baitfish like pogies, pilchards, and pinfish to a T, the PogyZ™ is scented with Pro-Cure® Super Gel to call in gamefish from a distance and won’t easily rip or tear thanks to its 10X...

Combine an 8” ElaZtech® body with our exclusive curved paddle tail design, and you get a supersized swimbait with a seductive wiggle that big water brawlers like tarpon, cobia, musky, bluefish, bull redfish, and barracuda can’t turn...

An elongated 6” profile, segmented body, and horizontal forked tail accurately mimics elongated preyfish in salt- or freshwater environs and has proven deadly on everything from snook and tarpon to largemouth and stripers! 5pcs Per Pack Designed...

The most durable pre-rigged swimbaits on the market equipped with equally powerful heavy-duty Mustad® hooks, these highly detailed 4”, 5”, and 6” paddle tails are ready to tie on and do battle with the toughest fresh- and saltwater...