Bottom Fishing Lures

Perfect rolling bait action when trolled fast or slow. Flared silver cheek mimics feeding anchovy. Built-in Stainless Steel rolling swivel to reduce fish’s leverage. Prop 65: WARNING - Cancer and Reproductive Harm - www.P65Warnings.ca...

Features: Rear side waterproof 3M adhesive will stick to any flat surface - flashers, dodgers, lures, planers, dipsies, etc. Multiple light modes.  Press button once for fast blink, twice for slow blink, again for steady light. Battery lasts...

The winner of ICAST 2022’s coveted Best in Category Award for Saltwater Soft Lures, this first-of-its-kind 3.5" sideways-swimming crab imitation sports a kicker claw that thumps on even slow retrieves and floats off up in a naturally-defensive...

Combine a realistic 3” or 4” shrimp profile with our buoyant 10X Tough ElaZtech® material and the added attraction of Pro-Cure® Super Gel scent, and you’ve got a crustacean imitation that redfish, seatrout, flounder, snook, and...

The perfect swimbait or twitchbait for inshore saltwater pursuits, these 5” 10X Tough ElaZtech®, Pro-Cure® Super Gel infused baitfish imitations feature a slender, segmented body and a thin paddle tail that produces a seductive wiggle even...

This finesse-sized 3.75” split-tail soft jerkbait is ideal for situations when smaller baitfish are on the menu, whether drop-shotting for smallmouth, jigging on the bottom for seatrout and redfish, or fishing vertically for walleye. Mimicking a...

A staple for fresh- and saltwater anglers worldwide, these 5” floating soft jerkbaits feature a pintail that comes alive with the slightest movement and will outlast any comparable baits on the market, thanks to their 10X Tough ElaZtech®...

A fish-shaped body, lively tail, deep belly hook pocket, and wide array of vibrant colors make these 4” and 5” curly tail baitfish imitations the perfect swimming grubs for a wide variety of applications! A fat minnow body and tapering, curly...

The perfect swimbait or twitchbait for inshore saltwater pursuits, these 4” 10X Tough ElaZtech®, Pro-Cure® Super Gel infused baitfish imitations feature a slender, segmented body and a thin paddle tail that produces a seductive wiggle even...

Take one of the most time-tested inshore saltwater bait shapes, add our 10X Tough ElaZtech® superplastic material, infuse it with fish-attracting Pro-Cure® Super Gel, and you’ve got a 4” bait that will trigger strikes from redfish,...

Winner of the ICAST 2022 Best of Category award for Terminal Tackle, these ultra-strong, big fish jigheads are built on heavy duty Tri-Forge™ Power Hooks and feature oversized 3D eyes—because Predators Strike the Eye! Built for big, tough...

A 3” paddletail swimbait that mimics deep-bodied baitfish like pogies, pilchards, and pinfish to a T, the PogyZ™ is scented with Pro-Cure® Super Gel to call in gamefish from a distance and won’t easily rip or tear thanks to its 10X...