Big Game Lures

A slow sinking twitchbait/stickbait at 3/4oz, this bait is ideal for casting at Striped Bass, Redfish, Snook, Tarpon, Jacks, Roosterfish and many others. One of the most versatile baits you will ever buy, the Madscad 95 should be a staple in the...

Sinking twitchbait/stickbait at 1.5oz, this bait is ideal for casting at Striped Bass, Yellowtail, Kingfish, Redfish, Snook, Tarpon, Cubera Snapper, Roosterfish and many more. One of the most versatile baits you will ever buy, the 115 should be a...

Fish-Field UV Triple Skirt 5 inch is for use with jet heads to create the perfect tuna trolling presentation. The combination of a Triple-Skirt with a six-shooter jet or ruby-eyed hex-head is a great trolling setup for Albacore on the west coast...

Features:  Double Glow Hoochies  2-pack  9" Long  Great for Halibut, Lingcod, and trolling for big Tuna

Shimano Butterfly Flat-Fall Jigs are a totally new concept of Butterfly Jigging technique. Drop the jig down to the bottom, then crank it up 30 feet off the bottom and free spool. Or cast the jig and let it fall while free spooling, wait for the...

Shimanos new Butterfly Wing-Fall is the perfect addition to an anglers arsenal of jigs for both conventional speed jigging and slow-pitch jigging. This dynamic jig has several falling actions wide roll, cradle swing and back slide designed to mimic an...

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet,...

Mimics a vulnerable Shrimp exposed in open water, falling to the security of bottom cover. Twitch it to create an erratic action or wind it slowly to generate a thumping pulse. The body is made from ABS plastic and is buoyant. Inside the body cavity is...

The new Sardine Swimbait will be a must for every saltwater angler. The profile is an exact match to use when the Whitebait arrive at their in-shore spawning grounds. The oscillator is dialed to a tight flicker action. Put away the cast net and tie on...

Yo-Zuri is proud to announce the introduction of the new and improved Bonita. The original high speed trolling hard bait has been redesigned with upgraded features and a lower price point. Yo-Zuri’s new Bonita boats our patented color change...

Leveraging Shimano’s proprietary ARMA Boost technology, the Shimano Armajoint 190SS Swimbait is designed to solve the challenges of casting big jointed swimbaits and vastly improves casting distance and accuracy. As the angler casts the lure, an...

A Squid Vibe. Yes, it's a world first! There has never been a lure that can do what the Squidtrex does. The SQUIDTREX uses Pat. Pending technology to combine a soft vibration lure into a squid shaped body. It can be jigged vertically both fast and...