Bass Lures

This finesse-sized 3.75” split-tail soft jerkbait is ideal for situations when smaller baitfish are on the menu, whether drop-shotting for smallmouth, jigging on the bottom for seatrout and redfish, or fishing vertically for walleye. Mimicking a...

A staple for fresh- and saltwater anglers worldwide, these 5” floating soft jerkbaits feature a pintail that comes alive with the slightest movement and will outlast any comparable baits on the market, thanks to their 10X Tough ElaZtech®...

A fish-shaped body, lively tail, deep belly hook pocket, and wide array of vibrant colors make these 4” and 5” curly tail baitfish imitations the perfect swimming grubs for a wide variety of applications! A fat minnow body and tapering, curly...

Don’t let its unassuming shape fool you; this 3.5” slender baitfish imitation is one of the most effective finesse baits on the planet for Ned Rig and drop shot applications alike, thanks to its incredibly soft and buoyant 10X Tough...

Perhaps the most versatile bass bait in the Z-Man lineup, this 4” craw features hard-thumping claws and a naturally buoyant, 10X Tough ElaZtech® body that make it ideal for flipping, pitching, Texas rigging, Carolina rigging, using as a jig...

When the going gets tough, the tough go ‘Slim’ with these slender 2.5” and 3” mini-swimbaits, featuring an intelligently designed curved paddle tails that pulsate at all retrieve speeds—and trigger aggressive strikes from...

The perfect swimbait or twitchbait for inshore saltwater pursuits, these 4” 10X Tough ElaZtech®, Pro-Cure® Super Gel infused baitfish imitations feature a slender, segmented body and a thin paddle tail that produces a seductive wiggle even...

A streamlined shape, ribbed torso, meaty body, and oversized tail appendages make this 4” creature the bait of choice of our ProZ for flipping, pitching, punching, and other heavy cover applications. Ideal for heavy cover applications like...

The ultimate swimming worm, this 6” beefy profile is equipped with our exclusive curved paddle tail for maximum commotion on all retrieves speeds, while its buoyant 10X Tough ElaZtech® construction ensures that it stays on top of the slop for...

Take one of the most time-tested inshore saltwater bait shapes, add our 10X Tough ElaZtech® superplastic material, infuse it with fish-attracting Pro-Cure® Super Gel, and you’ve got a 4” bait that will trigger strikes from redfish,...

The anatomically accurate rear-facing design of this 3.5” shrimp imitation correctly mimics the backwards swimming motion of a fleeing shrimp, while its paddlefoot antennae and thin legs activate on each twitch, drawing strikes from even the most...

The standard grub profile just got a major upgrade with this 2.5” curly tail that features a deeply ribbed body and quad cut tail that combine to create an incredibly lifelike feel and vibrant swimming action! The ST GrubZ™ boasts a classic,...