Bass Lures

An ideal lure for cranking in heavy cover or targeting fish actively feeding on bait, the World Rush 56F FB leverages Shimano's FLASH BOOST technology to entice bites from trophy fish. The proprietary FLASH BOOST technology suspends reflective foil on...

Although the TN Disc Knocker looks similar to the original TN and comes equipped with most of the same features, it is much different internally. The TN Disc Knocker features a thin metal disc fixed to the inside of the lure that will emit an enticing...

Although the TN Disc Knocker looks similar to the original TN and comes equipped with most of the same features, it is much different internally. The TN Disc Knocker features a thin metal disc fixed to the inside of the lure that will emit an enticing...

The TN lure features a Tungsten Mouth System on the outside lip that allows the lure to stand straight up when it hits the bottom and increases the space inside the bait. This translates into more vibration and greater sound. This unique system also...

The TN lure features a Tungsten Mouth System on the outside lip that allows the lure to stand straight up when it hits the bottom and increases the space inside the bait. This translates into more vibration and greater sound. This unique system also...

The TN lure features a Tungsten Mouth System on the outside lip that allows the lure to stand straight up when it hits the bottom and increases the space inside the bait. This translates into more vibration and greater sound. This unique system also...

The Jackall FIRECRACKER, is a buzzbait that makes big cracking sounds on top of the water. The two props are designed to hit each other, making big cracking sounds and strong shock waves. While floating across the water's surface, the two props hit...

Featuring a pintail baitfish profile and segmented body, the ChatterSpike pairs perfectly with all standard bass-sized ChatterBait® bladed jigs to produce an enticing, undulating action at all retrieve speeds. Its 10X Tough ElaZtech®...

A natural enticement for bass in goby-rich environments, the new 2.4-inch TRD GobyZ reinforces Z-Man’s trendsetting finesse bait lineup with a surprisingly adaptable shape. Poured with extra malleable 10X Tough ElaZtech® superplastic, the TRD...

The TN lure features a Tungsten Mouth System on the outside lip that allows the lure to stand straight up when it hits the bottom and increases the space inside the bait. This translates into more vibration and greater sound. This unique system also...

Following in the footsteps of a legend yet lighter than the original Jigging Rap®, the Rapala® Jigging Shadow Rap® delivers a slower, more deliberate darting action. Designed specifically for vertical jigging, its broader silhouette and...

The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern...