Flash Sale

Lunker Lotion is famous for its super sticky formula! A favorite scent among anglers and guides, Atlas Mike’s Lunker Lotion has earned an enviable reputation as an essential ingredient for fishing success. Special blend of concentrated scents,...

Stays On Lures And Baits Longer…. More Strikes And More Fish! Atlas Mike’s UV Lunker Gel Scent comes from over 25 years of testing and research. Our special blend of concentrated scents, flavors and amino acids combined with our Super...

Give Your Bait Bling! High Octane Fire Dye is professionally crafted to enhance the color and reflective qualities of your bait and is UV Enhanced to give you an arsenal to attack all water conditions. Ideal for eggs, herring, shrimp, prawns, minnows,...

The worldwide leader in baits for over 75 years thanks to our world-famous “Balls O’ Fire” salmon eggs, Pacific Northwest favorite Pautzke Bait Co. now continues the family tradition of providing the finest baits and attractants to...

Inspired by an overwhelming number of requests from anglers we brought back the World’s Only practical, easy to use, Spawn Sac Tyer and made it better than ever. It’s more durable, offers greater functionality and brings simplified...

Atlas Mike’s UV Glow Yarn is a top choice among anglers tying flies and yarn eggs. Our unique fat and fluffy yarn makes great flies. With 8 colors to choose from, your fly options are endless. Whether you choose your favorite color or combination...

Welcome to the Future of Spawn Sac Tyer Inspired by an overwhelming number of requests from anglers we brought back the World’s Only practical, easy to use, Spawn Sac Tyer and made it better than ever. It’s more durable, offers greater...

Sealine SL-3B reels come in eight sizes and are a must-have addition to any serious big water trolling arsenal, whether freshwater or saltwater themed. Eight models are available in the series to cover a wide range of conditions and species...

A Squid Vibe. Yes, it's a world first! There has never been a lure that can do what the Squidtrex does. The SQUIDTREX uses Pat. Pending technology to combine a soft vibration lure into a squid shaped body. It can be jigged vertically both fast and...

With names like Makaira, Alijos, Cavalla, and Tesoro, Okuma has been a major player in the offshore game for quite some time. This year, Okuma releases the new Tesoro Spinning Reels to complement the Big Game Saltwater arsenal. Okuma’s new...

Sporting the same proven, tournament-winning design and upgraded features as the standard Project Z ChatterBait, the addition of a heavy fiber weedguard prevents snagging and fouling around wood, brush, docks, grass, and laydowns. Armed with premium...

Spec’d out by our ProZ, this primo USA-made bladed jig features a streamlined fish-shaped head, custom long shank VMC® jig hook, Z-Tie™ double umbrella EZ Skirt®, dual conical trailer keepers, super strong quick-clip line tie, and...