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The ever-popular X-11 is available with a graphite handle for extreme durability, solid grip and ease of cleaning. These graphite handles give a modern, attractive look, while offering benefits to boat and bank anglers alike. For salmon rod-holder...

These fiberglass/graphite composite rods are brought to you in actions that have been proven for decades. The HS934HC and HS1064HC will help you put more salmon in the boat whether you are trolling flashers, plug fishing, plunking or working a...

Built from a highly durable, yet sensitive graphite, the Redline series rods cater to the most popular techniques used for salmon and steelhead yet can handle hard fishing conditions and unpredictable fish. These are a favorite among our Professional...

Built from a highly durable, yet sensitive graphite, the Redline series rods cater to the most popular techniques used for salmon and steelhead yet can handle hard fishing conditions and unpredictable fish. These are a favorite among our Professional...

'The Most Versatile Float Rod on the Market' This hybrid centerpin/spinning rod is just a blast to fish. They are as effective as they are attractive, allowing easy mends and perfect float control. The smooth carbon fiber handle with sliding rings...

Features: Rugged, corrosion-proof composite frame 4 bearing system (1CRBB +2BB +1RB) Dual system Infinite Anti-Reverse Ultimate Tournament carbon drag (UTD) Oversize line guide aperture for copper wire line Loud spool click Fast 6.1 to 1 gear...

No other line can match the strength of Maxima Chameleon. For decades, anglers across the globe have trusted Maxima Chameleon to deliver unparalleled abrasion resistance, knot strength, tensile strength and toughness when the fight’s on. Like...

Okuma has announced the launch of two new rod series designed specifically for the Northwestern salmon market. The X-Series Troll Rods and X-Series Hover Rod, representing the apex of our popular X-Series Rods, are meticulously crafted using...

Add some “glow” to your lures and bait with Atlas Mike’s Extra Strength Glow Lunker Lotion! Same great sticky formula and concentrated scents with the added “Glow” feature. Useful on all your baits and lures but especially...

UV enhanced Atlas-Mike’s Brite & Tight Bait Brightener adds intense shine to your fresh baits and helps rejuvenate old or frozen baits.  Our Brite & Tight Bait Brightener works great on herring, sardines, anchovies, shad, minnows,...

Spawn Sacs tied from fresh bait is considered one of the best ways to fish for trout, salmon or steelhead. It used to be a job that required planning, preparation and your time. No more! Easy-to-use and productive, Atlas Spawn Sacs take all the work...

Atlas-Mike’s Lunker Spray is backed by 4 decades of fish catching expertise and the finest, most proven fish catching scents in the world. Lunker Spray is ideal for spraying on all lures, baits and tackle. It’s no secret that fish hold...