Flash Sale

Prepare to revolutionize your finesse fishing with the Daiwa Tatula BF70 Bait Finesse Baitcasting Reel. This reel is a masterpiece of engineering, designed to elevate your angling experience to new heights. At its core, the HYPERDRIVE DESIGN ensures...

Discover the Daiwa Certate LT, a reel that takes precision and durability to the next level, with a particular focus on its cutting-edge MC Tough Digigear. Crafted from extra super duralumin and subjected to a unique surface processing, the MC Tough...

Introducing the Daiwa Tatula Elite Spinning Reel – A Masterpiece of Precision and Performance! Featuring a ZAION Compact Body available in multiple sizes, this reel is engineered for lightweight durability, ensuring you can tackle any angling...

Light as a feather but tough as nails. Constructed similarly to an athletic sneaker, the Chome Lite™is incredibly light, low profile, and nimble. Features: TRACTION // Proprietary Kling-On Rock™ outsole delivers lightweight, flexible...

The first of its kind, Stealth Sneaker is as light as a sneaker, tough as a boot. The most agile fishing footwear on the market for when you need to sneak up on spooky fish. Features: TRACTION // Proprietary Kling-On Rock™ outsole delivers...

The brand new TATULA line of bass rods are Finely Crafted with State of the Art Components. With Seven Categories of Rods and 28 different actions the TATULA collection is the most complete professional collection of bass rods.  The beautifully...

Experience the Daiwa Steez SV, a revolution in baitcasting reels. Its new compact body design combines comfort and durability, ensuring that you can fish all day without fatigue. The HYPERDRIVE DESIGN maximizes power and efficiency, facilitating longer...

The second generation PENN® Fathom® II star drag reel is built with a rigid metal frame and sideplates, now with added features to make it more angler friendly than ever. Featuring our fast gear access sideplate, any angler can service their...

Introducing the Daiwa Regal LT, a game-changing reel designed to revolutionize your fishing experience. Crafted with the groundbreaking ZAION V super composite material, it offers the perfect balance of lightweight construction and unparalleled...

Stay Liquid. It can feel like you're fighting the current or drowning in choices when picking your rod and reel combo; go with the flow instead. Take your pick between a 5 or 8 weight Liquid rod, paired with our ultra-reliable Liquid S reel in...

Mentor, expert or master of a certain knowledge. In your pursuit of fly fishing enlightenment, look to the Guru for guidance on the journey. This medium-fast action rod will surprise pros and novice anglers alike. With a forgiving feel, Guru...

Perfect for swimming or dragging ElaZtech® baits of all kinds through grass and brush, these free-swinging bullet-shaped jigheads are equipped with 3/0 to 5/0 Mustad® EWG hooks with molded keepers for easy weedless rigging and a unique quick clip...